IBC 2025 debrief: Turning industry trends into commercial wins
Event Details
23 September, 2025
3:30 pm - 4:30 pm
Zoom
Join us for an exclusive IBC review webinar where we will be discussing the key trends, challenges, and opportunities that are shaping the future of media and broadcasting.
Whether you’re in content production, distribution, or tech strategy, this session will deliver expert insights you can act on now.
We’re excited to introduce our expert guest panel, who are ready to share their perspectives and practical advice.
David Thompson (DPP) will kick things off with insights from the Supplier vs. Demand Report, revealing insights into buyer-supplier dynamics and market trends. He’ll be joined by our expert panel: Kaz Pearman (DCE), Mark Smith (IBC Accelerator), and Rich Welsh (SMPTE),whowill share practical ways to tackle market pressures, adapt to evolving technologies, and align services, messaging, and strategy to meet the demands of today’s industry.
In this webinar we will cover;
- IBC 2025 recap – key announcements, innovations, themes
- How organisations are evolving in response to pressure on traditional broadcast models
- How technology is reshaping roles, workflows, and day-to-day operations
- HubSpot + digital marketing – practical tips for capitalising on IBC conversations online
- Takeaways from the IBC Accelerator programme highlighting innovation, collaboration and what’s working now
Your host: Daniel Jenkins, Commercial Director
Daniel has strong experience of both digital and traditional marketing methods, and specialises in marketing strategy for B2B and B2C brands. Passionate about integrated communications and multi-platform advertising campaigns, he takes a holistic approach to all marketing activity and will consider the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.
Our keywords are very competitive and we previously ranked nowhere for them. This is a huge achievement from Wagada to get us to the top for this search. They’ve also helped us to open up an additional revenue stream which is bringing in interesting work for our portfolio and has helped us financially during a difficult period. Keep up the good work.
Phil Allen, Entertainment Effects
