Leveraging HubSpot SMART Content to Create Personalised Emails that Convert

Make your email marketing more efficient and effective with Hubspot

Over a third of brands say they are increasing their email marketing activity this year and that personalisation is the number one tactic being used to enhance performance. But creating engaging campaigns that resonate with the target audience, without spending hours crafting individual messages, is a huge challenge for most businesses.

We will showcase how you can leverage HubSpot’s Smart Content feature to cut through the noise and create effective, tailored, email marketing campaigns in just a few clicks. We’ll talk you through how personalisation can help you to improve open and click rates and how, when combined with the platforms powerful CRM and marketing features, Smart Content will help improve ROI and conversion rates.

This course is perfect for Marketing Managers, Marketing Executives, Business Owners and Communications Managers who want to improve the results from their email marketing, using HubSpot.

Tzara Spurrier planning client social media management

Watch the training video and learn how to:

Discover why personalisation and dynamic content is more important than ever for creating successful campaigns
Understand how these two methods differ
Learn how HubSpot lists and segmentation tools can be leveraged more effectively to enhance email marketing
See examples of how simply the tool can be used and implemented

Your Trainer: Rebecca Hyde

With nearly two decades of Business Development experience in advertising and marketing environments, Bex thrives on really getting to know her clients’ business ambitions so that she can find the right solution. Heading up the Digital Transformation Team, she takes a strategic, data-driven approach to website development, digital transformation and getting the most for her clients out of the HubSpot CRM.