Marketing Leaders Mixer featuring the IBC Standout Awards
Event Details
12 September, 2026
12:00 pm - 2:00 pm
The Traveller, 2 Europaplein, 1078 GZ Amsterdam
Join us for the Marketing Leaders Mixer featuring the inaugural IBC Standout Awards — an informal lunchtime get-together for the marketers who bring IBC to life. The Hive Group, The Media Collective and Wagada Digital are proud to host this event celebrating the unsung heroes of IBC.
Drop in, enjoy lunch with fellow marketers and find out whether your work has been recognised in the inaugural IBC Standout Awards.
The awards recognise the people, campaigns and ideas behind IBC — from the build-up to the show to the stands, content, events and experiences that make an impact.
The awards will be judged by a panel of leading industry experts.
IBC Standout Award Categories
Best Pre-Show Campaign
The strongest integrated build-up to IBC — combining narrative, targeting and momentum before the doors open.
Best Social / LinkedIn Campaign
Standout social storytelling in the run-up to and across the show.
Best Stand Experience
The most effective stand as a marketing environment — not the biggest, but the best considered.
Best Fringe / Off-Floor Activation
The most inventive activation away from the stand, including events, hospitality and experiences.
Best Content / Thought-Leadership Play
The campaign that led with genuine substance — research, editorial or a clear point of view.
Best Small-Budget Campaign
The underdog award — recognising the sharpest result achieved on a modest spend.
Best Integrated Visibility Campaign
The strongest joined-up campaign using multiple channels to increase visibility, reach audiences and drive discovery
Rising Star / One to Watch
An individual marketer making their mark in the sector.
Alongside the awards, the mixer is an opportunity to catch up with familiar faces, meet fellow marketers, and spend time with others who understand what it takes to deliver IBC for their organisation.
This exclusive invitation-only event has limited places. Register to confirm your attendance and reserve your place.
Meet the hosts
The Hive Group
The Hive Group is a specialist marketing and intelligence agency serving the Media and Entertainment, broadcast technology, and AV industries. Founded by industry leaders Clare Plaisted and Lisa Collins bringing together the expertise of PRComs and Dovetail Creative, the company combines deep sector knowledge with data-driven strategy and a strong network of industry relationships.
The Media Collective
We create invitation-only events around major industry conferences, connecting senior leaders across media, entertainment and technology. For marketing teams looking to extend their presence beyond the show floor, we offer sponsorship and hosted event opportunities that help brands connect directly with their target audience.
Your trainer: Daniel Jenkins, Commercial Director
Daniel has strong experience of both digital and traditional marketing methods, and specialises in marketing strategy for B2B and B2C brands. Passionate about integrated communications and multi-platform advertising campaigns, he takes a holistic approach to all marketing activity and will consider the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.
Wagada have clearly demonstrated their commitment to getting to know our business and delivering strong results. The team has continually provided insight and proactive input bringing new ideas to the table.
Erfan Shadabi, comforte AG
