SEO basics: 10 actionable tips to increase site visibility & drive traffic

Do you want to grow your brand visibility and conversions online without having to become an expert in SEO?

Whether you’re a business owner, marketer, or just getting started with SEO, this session will show you how to make smart updates that work – no fluff, no jargon.

This webinar is perfect for business owners, marketers, and professionals eager to boost online visibility and drive traffic with SEO

Topics we’ll cover:

Tips for effective keyword research
How to write engaging meta titles and descriptions that boost clicks
Using headers to improve user experience
Handling duplicate content with efficiency
Google Business Profile best practices to boost local visibility
Building internal links that strengthen your site and support conversions
Creating clean, SEO-friendly URL structures
How to properly redirect broken pages
Making sure your sitemap is working for you – not against you

Your trainer: Charlotte Agg, SEO Specialist

Charlotte is an SEO Marketer at Wagada Digital, with a rich background in digital marketing for charities, ethical travel companies, and socially-driven organisations. Specialising in technical SEO audits, keyword research, and website optimisation, Charlotte helps clients increase visibility, engage users, and drive conversions. With a BSc in Psychology, Charlotte applies unique insights into customer behaviour to create impactful, results-driven SEO strategies. She also brings valuable expertise in the care industry, having worked with healthcare, medical, and wellbeing charities.