It started as a niche bookselling business. 25 years later, it’s a corporate giant, counting 86% of Brits among its customers. That’s massive! But despite its superpower status, Amazon is a fantastic business tool for small sellers – independent businesses looking to get more out of selling online. In this blog, we’ll take a look at the hows and whys of boosting your sales by selling on Amazon.
We all know the name. But did you know these amazing Amazon facts and stats?
Can you say the same about your own e-commerce site? Probably not! But crucially, a big part of Amazon’s business model involves third-party sellers, who make up over half of its total sales. And by hitching a ride on the retail giant’s success and setting up shop on its servers, you too could benefit from the visibility and brand loyalty that Amazon enjoys.
If you sell online, getting set up on Amazon could be a big boost for your business. But how does it work? Here’s the lowdown on becoming an Amazon seller.
There isn’t just one way to sell on Amazon. Here’s a rundown of the different business models.
Setting up an Amazon seller account is simple. Here are the basic steps you’ll need to take to get started:
For more detailed information on setting up your Amazon seller account, check out the comprehensive Amazon seller guide for beginners.
It’s a retail site in its own right, but at heart, it makes sense to think of Amazon as a search engine just like Google. We’ve seen that more than 4 in 10 shoppers go straight to Amazon to search for what they need. So you can bet that the businesses making the most sales will be the ones that come top in Amazon product searches.
Like Google, Amazon has its own algorithm that decides the order of its search results. With fierce competition for the top spots, getting a high ranking can be hard, and it’s normal for products to be listed for 3-6 months before they start selling in big numbers. But with a well-informed search optimisation strategy, you too can rise to the top. Here are some pointers to improve your rankings:
With more people shopping online than ever before, now is a really good time to start selling on Amazon. For retailers, it’s a huge opportunity to increase sales and attract repeat business from satisfied customers. But with fierce competition, it’s important that you get set up professionally so you can stand out from the crowd – and that’s where we can help! At Wagada we’ll use our digital marketing expertise to help you with:
Get started today! Contact our friendly team for expert support and get those Amazon sales rolling in right away.
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