Marketing Strategy & Planning

Effective digital marketing and SEO is only possible once the solid building blocks are in place. You may be fortunate enough to already have this in place, but if you are looking for support on creating a marketing strategy and building an effective, comprehensive marketing plan, we are here to help. And it’s what we love to do!

A member of the Wagada team would start by carrying a marketing audit of your business to understand:

• your business model

• your targets and goals

• your key markets

• your customers

• your competitors

• your target audience

• your key messages

• your USPs

• your internal marketing organisational capability

• your CRM system

• your brand and values

• your current marketing activity

• your people

• your processes

• and anything else you can share with us about your business

We will support the audit process with a face-to-face session with you, the client, and then we’d prepare your marketing plan draft.

The marketing plan is a living document that outlines every aspect of your marketing activity, whether you provide a product or service, whether you’re an online or physical business.

Wagada will advise you on the appropriate marketing tools and techniques to hit your objectives. It could be all or any of the following, depending on your business, your budget, the results you are looking for, and the timescales you have in mind for those results.

• SEO

• Content Marketing

• Social Media

• Google Pay Per Click

• Online PR & Outreach

• Email Marketing

• Video Production

• Advertising

• Training & Consultancy

• Website SEO Audit

• Google 360 Photography

It’s really important to us that you are happy with the marketing plan we put in place, so it’s very much a joint effort. If there’s an element of the plan you want to change, or save for another time, we’ll work with you to ensure you’re happy with the plan.

Of course, any marketing plan worth its salt is a changing and evolving document. You’ll want to be in a position where you can be agile enough to take up marketing opportunities as they present themselves, as well as having ongoing marketing activity that’s tailored to your business and your goals.

Get in touch with a member of the Wagada team who’ll be able to provide you with more information.