Author: Jodie Smith
With 2018 quickly coming to an end and with the New Year just around the corner, it’s time to reflect on the past twelve months in the advertising and marketing industry, and take a look at 2018’s most successful campaigns. So here they are, in no particular order, Wagada’s Top 5 marketing campaigns of 2018:
Nike’s launch of their new shoes, Nike Epic React, was coupled with the release of a modern and exciting video using the idea of a virtual video game. This video really takes its viewers on a journey, as they get to experience the latest trainers with their cushioning technology through the use of an avatar of themselves. We can’t wait to see what Nike brings us in 2019!
Spotify’s 2018 Goals campaign used anonymous data analysis from its users to produce amusing billboards. The comedic and personable nature of these billboards, plus the use of famous faces in their marketing, were a huge success for Spotify.
This campaign is particularly successful due to the inclusiveness of its consumers. It definitely got a big thumbs up from us!
We’re including Amazon’s Alexa Superbowl advert because honestly, what’s not to love!
YouTube’s most viewed ad of 2018 features a story of Amazon’s voice assistant, Alexa, losing her voice and being replaced by a comedic yet unqualified line up of celebrities from a variety of fields, including Gordon Ramsey and Rebel Wilson.
This advert is witty, memorable and sure to get a laugh out of you… it certainly got a laugh out of us!
In this clever campaign, each ad highlights a black-and-white photograph with a yellow streak and in doing so, quite literally ‘highlights’ a remarkable woman and shares her achievements.
Increasing a company’s social media presence really shows the success of a campaign, and with over 10 million impressions on Twitter within just a few days of the campaign being released, it’s safe to say that it was a success. Congrats Stabilo Boss!
And finally, of course no Christmas is complete without a Christmas advert! After leading the way for the past few years, unfortunately John Lewis’ advert didn’t quite live up to expectations this year, however Sainsburys swept in and saved the day, bringing us The Big Night. Featuring the 90s classic, You Get What You Give, this ad really is heart-warming and memorable. Well done Sainsburys on the perfect advert for spreading Christmas joy!
Whilst all of these marketing campaigns are very different, they all have one thing in common – creativity! Being aware of the target audience plus an imaginative and interesting campaign that creates an immersive experience for the viewer helps to engage with customers and promote a brand.
If you are planning a marketing campaign and would like some expert advice then contact the Wagada HQ team. In the meantime, we’d like to wishing you all a Merry Christmas and a Happy New Year!
"I have been really pleased with what Wagada have done on my website - we now rank on page 1 of Google on top of which I am very impressed with their knowledge and customer service. Thank you for waking up our website!"
"I highly recommend Wagada. They have always provided an honest and detailed service which has helped us grow our business through digital marketing... they're also lovely people!"
Mr Allon Barsam MB BS MA FRCOphth
"Very impressed with everything they have done for us, not only thorough and professional, but extremely helpful and approachable."
Rob Davis, Skills4Stem
"Extremely professional and talented team. Always offer strong, worthy advice and deliver on time. A superb company to work with."
Mark Neville, ESF
"I've been working with Wagada for a year and I'm seeing a progressive increase in traffic to my website as well as extra business enquiries. The team are very informative and work collaboratively."
Phil, Entertainment Effects
"I love working with Cheryl and her team. They really understand my product and how a small business works. We have a good partnership and work well together."