Identifying keywords that match user intent, are low in competition but high in search volume.
Keyword research should be done before you write your content.
The best keywords are those that have low competition and decent search volumes – yet they must match a user’s intent.
These keywords should then be used within your content (taking care not to repeat or stuff your copy with keywords – search engines won’t like this and your copy will become incomprehensible). Instead, weave your keywords into your content naturally and organically.
Brainstorming of key terms - analysis of popularity and competitiveness
Selection of keyword terms to target, including niche markets and long-tail terms
Advice on related search terms and closely related language/synonyms
Advice on placement of keywords to have the most effect
If you want us to make the necessary changes to the content of your pages to make them more search engine friendly, we’ll use an array of on-page optimisation tactics and techniques.
Add your keywords to your pages, ensuring that the copy is still clear and easy to read.
Add your keywords into prominent places, such as title tags and meta descriptions (this is what customers see when your site appears in the search engine results)
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