It’s that time of year again. We’re all feeling the love, sparks and the downstairs flutters – 76% of us Brits to be exact. You’ll find me amongst the 24% of sorry people however, but that’s a story for another day.
All jokes aside, it is a day about love, and it’s even more meaningful this year with so many couples, friends and families spending time apart. This year, displays of affection will be more in the form of gifts, services and experiences found online. Valentine’s Day also welcomes new guests to the party, with mental health and self-love being at the forefront of people’s minds. Safe to say, it’s a day for everyone this year.
It’s 2021 baby, the year of COValentine’s and time you found your true customer. Here are some hot Valentine’s Day SEO tips to help you do just that.
Why is Valentine’s SEO Important?
Valentine’s Day SEO is important because, like many other seasonal celebrations, it’s an opportunity to share your services and products online to a target audience who are looking to treat and spoil their loved ones. According to Contact Pidgeon, it’s the second-largest commercial holiday after Black Friday.
Speak the language your audience love
When you’re looking to attract a companion or court a suitor, people say, ‘speak the language of love’. The same can be said for capturing your target audience online. But what the bubbly Brut Rose does that mean?! It means you need to do some groundwork and ‘put in the graft’. Thorough keyword research will help you find the language your audience resonates with.
Let’s have a look at some classic Valentine’s day searches:
Oops, sorry, wrong ones!
Perhaps your customers are the forgetful type?
If so, they will probably need follow-up purchases…
Your target audience speaks in a different language at different stages of their decision-making funnel. Once you have identified their level of commitment and captured their attention by selecting the best keywords for chat up lines, you can then invite them onto your website, (if you know what I mean).
Practice self-love…regularly
Before you go on a date (a virtual one let’s say… no rules are being broken here), you prepare yourself. You might give yourself a once over, check your hair and outfit. Why not do the same for your website? You wouldn’t let yourself, or a friend, meet someone on a video call with food in their teeth. So why do it to your website? Book your website in for a thorough technical SEO audit. It’s a bit like booking a romantic couple’s massage to crack those joints and work out the kinks.
An SEO technical audit highlights anything that may hinder your website’s performance online. For example, identify any 404 Page Not Found pages. These pages are like your clingy ex-lovers. Let them go and move one, no one likes that kind of baggage, especially not Google.
Error 404: Love not found
Monitoring your website’s technical health is a worthwhile exercise.
Turn your content into the ultimate wing-person
Asking someone out is hard, we all need a little help sometimes. Your content is your wing-person. You’re here for a long time, not just a good time, so make sure you use it to its full potential! The job of your website content is to excite your users, answer their questions and lead them to you, your products or services (their match made in heaven).
Ensure your content includes:
- A target keyword in the page title (the H1)
- A natural sprinkle of your keyword and closely related words and phrases (don’t overdo it though, no one likes a ‘try-hard’)
- Questions
- Short and concise paragraphs of text (don’t play no games!)
- Your USPs (what’s great about you, your products or services)
- Your key messaging (what it means to be in partnership with you or your business)
- A call to action
Walk the walk through your website
Your content has done the ‘talking’. So now, your customers are interested and it’s time for, you know, action! But, don’t blow it by having poor user experience (UX) and a complicated user journey on your website.
Take a walk through your own website and ask yourself the following:
- Is my font clear and readable?
- Do the key elements of my web page stand out?
- Do my theme colours complement each other?
- Are my images high-quality?
- Can I easily make an enquiry?
- Is my checkout journey seamless?
- Will you marry me?
Find love in your mobile
Google likes to act all mysterious, but occasionally, it does flirt with us to let us know what it’s looking for. It’s really important to make sure the mobile version of your website is friendly. This is probably the only situation where ‘overly-friendly’ is a good thing.
Now, I don’t want to give too much away. We have only just met after all. However, if you’re still not sure how to flirt with the internet? Get in touch with Wagada’s team of matchmaking specialists to find out how we can get Google to ‘swipe right’ on your website.
