With an estimated 3.6 billion people use social media worldwide, and more than 40% using it as a tool to research new brands or products, having a social presence is vital for business success.
Whether it be Twitter, Instagram, Facebook or LinkedIn, we’ll help you to build your profile and raise awareness of your brand to generate leads.
Start growing your audience now.
A strong social media campaign should pique interest and take people up the engagement ladder. Reach out to your target audience, start a conversation and build trust. Social media is brand marketing – it allows you to show your personality and engage with your customers, to turn them into brand ambassadors.
Social media drives desire – your social campaign makes people want to buy from you, and come back time and again. As one of the touch points in your sales funnel, it means that your sales messages are not hitting your target audience cold – by the time they see your ad, or reach your sales page on your website, the desire to purchase is strong.
A strong social campaign is backed up by data – we can’t improve what we don’t measure. Our campaigns are backed by a strong strategy with clear KPIs which we measure on a monthly basis to identify what is working, and what isn’t. Your social media campaign needs to demonstrate a clear return on investment.
Our Approach
1. Our specialists work as an extension of your team to provide a 360 degree social strategy to encompass your goals. Understanding the wider plan, we’ll agree on how social can best serve your business and develop a strategic approach to see continual growth over time.
2. Our team of skilled copywriters work with you to understand your key messages, developing content calendars and utilising engaging imagery and key hashtags, ensuring the content you share is well received by your followers.
3. Whether you’re starting from zero or already have thousands of followers, being ‘always on’ is key to account growth. We’ll take on the daily management of your channels, engaging with customers, sharing timely updates and increasing the following of your account.
We’ll act as an extension of your team, understanding your brand’s tone of voice for community management, monitoring industry conversations to ensure timely response rates.
Understanding the best way to integrate paid media alongside your organic approach is key to driving sales from your social media campaigns. We can work with you to improve the results from your paid social media campaigns.
Our paid media team are experts in developing paid media strategies that drive revenue through bespoke audience targeting, split testing, creative content writing and result analysis, in order to generate a strong ROI to your social activity. Find out more about our paid media advertising.
Each social platform has a different focus and thus requires different and bespoke tactics.
Our social media team are experienced in Twitter, Instagram, Facebook and LinkedIn and will work with you to develop a singular or multi-channel approach to suit your needs and reach your target audience effectively.
To discuss how we can make social media work more effectively for your business, get in touch with the team now.
