LinkedIn is the perfect platform for sharing industry-related content with your connections. It offers the opportunity to share news from your business and give your followers insight into the nature of projects you are working on. Think of it as the chance to shout about your successes, highlight the results you and your colleagues have achieved, and reaffirm your leading position in the sector.
Social selling makes LinkedIn a powerful sales tool to connect with potential new clients and prospects.
Why you might want to be on LinkedIn:
- To create valuable industry connections which could lead to potential sales leads and employment opportunities
- To share expert opinion and build your company and personal profile within your industry
- To increase your share of voice and position your company firmly at the centre of your industry
- To position your brand as a credible business
We’ll help you with:
Organic Communications
Business Profile
- Developing a content calendar of communications to share
- Posting content with relevant hashtags to ensure increased engagement
- Increasing following and monitoring engagement levels
Personal Profile
- Setting up your profile for maximum engagement and success
- Identifying relevant groups and pages to join
- Developing a content calendar of communications to share
- Increasing your following and monitoring engagement levels
- Joining relevant industry conversations to ensure your share of voice
- Identifying key sales leads and implementing outreach tactics
Paid Communications
- Developing a content calendar and strategic approach to paid advertising
- Running split tests to perfect advertising techniques – messaging, audience targeting, imagery
- Generating conversions and click-through based on your goals
- Reporting on success and implementing long term strategies to complement your organic activities
Get in touch to discuss how we can make your LinkedIn work better for you!