Drill down to reach your target audience to match your business goals with social media advertising.
Using social media channels for advertising purposes can be an extremely effective way to promote your product or service to a particular target audience in a cost-effective and engaging way.
We will work with you to put in place a paid strategy which encompasses your overall business objectives. We’ll analyse your current activities and review the most appropriate advertising format to suit your requirements.
Whether that is to run engagement based, or conversion tracking campaigns – or a combination of the two for a more tailored funnel approach – we’ll agree sufficient budgets, timescales and tracking procedures to create noteworthy campaigns which will bring you a return on investment.
Our work consists of reviewing elements, such as:
Objectives of the campaign and the most appropriate targeting goals
Content creation, inclusive of key messages and brand tone of voice
Use of imagery and video structure for enhanced engagement
Audience testing, refinement and customisation
Optimal platform placement, with sufficient reach and conversion potential
Recommended budgets and campaign timings
Split testing requirements
Integration with other campaign objectives, with an eye for ‘funnel-approach’ based marketing
Analysis of results and recommendations for next steps
Our paid social media strategy work spans Facebook, Instagram and LinkedIn. Get in touch for more information and to discuss the opportunities available for your brand.