Social Media Advertising

Targeted Paid Social Ads

Using social media channels for advertising purposes can be an extremely effective way to promote your product or service to a particular target audience in a cost-effective and engaging way.

We will work with you to put in place a paid strategy which encompasses your overall business objectives. We’ll analyse your current activities and review the most appropriate advertising format to suit your requirements.

Whether that is to run engagement based, or conversion tracking campaigns – or a combination of the two for a more tailored funnel approach – we’ll agree sufficient budgets, timescales and tracking procedures to create noteworthy campaigns which will bring you a return on investment.

Our work consists of reviewing elements, such as:

• Objectives of the campaign and the most appropriate targeting goals

• Content creation, inclusive of key messages and brand tone of voice

• Use of imagery and video structure for enhanced engagement

• Audience testing, refinement and customisation

• Optimal platform placement, with sufficient reach and conversion potential

• Recommended budgets and campaign timings

• Split testing requirements

• Integration with other campaign objectives, with an eye for ‘funnel-approach’ based marketing

• Analysis of results and recommendations for next steps

Our paid social media strategy work spans Facebook, Instagram and LinkedIn. Get in touch for more information and to discuss the opportunities available for your brand.