Author: Cheryl Luzet
We’ve been having a great laugh this week relooking at this fabulous YouTube clip entitled ‘The User Is Drunk’. As well as getting us giggling it has also had us nodding our heads in agreement as it’s actually about a really effective way to test the usability of your website. We often think about user testing as being done by serious customers in an office environment – but this video asks you to think outside the box and imagine that the user is drunk! So how would someone who has had a glass of wine too many find your website? How would they use it? And how would they react to it?
If you can make it work for them you can make it work for anyone so, here are some of the key points that the video makes…
Imagine that you are trying to help a drunk friend make their way home. They need constant clear guidance and reassurance. The best websites are so clear that even someone drunk can use them (that’s why so many people end up regretting late night chats they have on Facebook).
Make sure that the screen is clear so that even with blurry vision they can easily see what buttons they have to press. Tell them what the next steps are and talk them through the process. Say things twice so that what they have to do really sinks in, and they are in no doubt as to what they need to do to get the result they want.
Being drunk heightens the emotions, and frustration and anger can come to the fore very easily. We have all had moments where we feel really frustrated with our computer or a website we are trying to use and can understand those feelings. It’s hard to judge what emotions your website may set off by just by looking at a screen so get a real person to test it out.
Ask someone to go to your website and get them to do certain things. It could be finding out information on the product, completing the sales process or trying to find where you are based. If the user comes away calm then your website interface is working well. If you see them getting more and more angry or frustrated then you probably need to take another look at how easy your user pathways are!
Even though someone is drunk and may be slower than usual, it doesn’t mean that you need to talk down to them. Make things clear for your customers but don’t patronise them or they will end up getting even more annoyed with your website.
We think that this clip is fantastic as it really shows how important it is to think about the usability of your site. You can have a great product, great content and great SEO but if the customer can’t get to what they want quickly and easily you will lose them at the last hurdle. So, the main things to remember are:
"I have been really pleased with what Wagada have done on my website - we now rank on page 1 of Google on top of which I am very impressed with their knowledge and customer service. Thank you for waking up our website!"
"I highly recommend Wagada. They have always provided an honest and detailed service which has helped us grow our business through digital marketing... they're also lovely people!"
Mr Allon Barsam MB BS MA FRCOphth
"Very impressed with everything they have done for us, not only thorough and professional, but extremely helpful and approachable."
Rob Davis, Skills4Stem
"Extremely professional and talented team. Always offer strong, worthy advice and deliver on time. A superb company to work with."
Mark Neville, ESF
"I've been working with Wagada for a year and I'm seeing a progressive increase in traffic to my website as well as extra business enquiries. The team are very informative and work collaboratively."
Phil, Entertainment Effects
"Wagada have clearly demonstrated their commitment to getting to know our business and delivering strong results. The team has continually provided insight and proactive input bringing new ideas to the table. With their excellent communications, I would recommend the company to anyone looking for support with their marketing."
Erfan Shadabi, Comforte AG