If you don’t know where you’re going, you have no idea where you might end up. Was it Bognor, or Barbados that you saw as your destination? That’s why being strategy-focussed is so key to digital success.
A clear digital marketing strategy allows you to identify:
Become more customer-centric – get to know your clients and how your solutions solve their problems
Align sales and marketing so that you’re projecting the message that your target audience will respond to
Assess the marketplace and who you are competing for attention with – making sure that you stay one step ahead
Wagada’s strategic, proactive approach and in-depth digital expertise has transformed the on-line presence of our brand portfolio.
Craig Riley, Director, Green Modular
Our tried and tested approach to digital strategy has worked for countless companies. The unique structure of our team puts strategy at the heart of everything that we do – each of our clients is managed by an account lead who looks after you on a day-to-day basis, and a strategist, who manages the direction and success of your project.
Situational analysis – where are we now, your strengths, weaknesses, opportunities and threats.
Deep dive into your business: your industry, goals, competitors and customers.
Setting objectives, target audience, campaigns strategy and messaging.
Laying out the tactics to success and identifying the KPIs and measurements that allow us to assess success.
We present this back to you before we sign off, to get your feedback and input.
Want to have a call to assess how Wagada’s structured and strategic digital marketing approach could help you? Get in touch with our expert team.
Too much marketing involves shouting very loudly to anyone who will listen. At Wagada, we take a different approach. When we create a marketing strategy, we work with both your marketing and your sales teams, so that we are all on the same page.
Working with you to drill down to exactly the target audience you are looking to sell to, we create marketing campaigns that resonate. Our campaigns engage and educate the potential customer, so they know exactly why they should buy from you, rather than someone else.
Our data-orientated approach to our digital marketing measures the progress of our campaigns, so that we can learn what’s working and what isn’t, highlighting improvements and making iterative improvements to gain success.
Our transparent approach to reporting allows you to choose exactly what data you need in our monthly and quarterly reports. Our live reporting ensures that the data is available to you month-round – so you don’t have to wait to find out what’s happening on your account.
Are you worried that you could be missing out on opportunities from your digital marketing? If you’re an experienced marketer, you already have strong foundations to build an effective digital strategy and this guide will help you to do just that.