Putting strategy at the heart of your digital marketing campaigns
Our digital marketing strategies help our clients grow faster
If you don’t know where you’re going, you have no idea where you might end up. Was it Bognor, or Barbados that you saw as your destination? That’s why being strategy-focussed is so key to digital success.
A roadmap for growth
A clear digital marketing strategy allows you to identify:
- your target audience and how to reach them.
- the problems that you solve for your customers and what makes you different.
- the campaign storyline and messaging that will engage and enthuse.
- what your competitors are doing so that you can always stay one step ahead.
- your business goals and how marketing will help you to reach them.
- the key tactics that will get you to where you want to be.
- the key measurements of success – what does good look like? How much revenue should a successful campaign generate?
Communicate the right message, to the right people, at the right time
Become more customer-centric – get to know your clients and how your solutions solve their problems
Align sales and marketing so that you’re projecting the message that your target audience will respond to
Assess the marketplace and who you are competing for attention with – making sure that you stay one step ahead
The last 6 months have been such a positive experience. The Wagada team have not only challenged me but also supported me to drive our digital marketing strategy in a new direction and the results are now speaking for themselves. I feel I have gained not only knowledge and expertise by working with Wagada but a whole new team of colleagues who share my passion for seeing our marketing develop and thrive. Im looking forward to working on the next phase of developments.
Helen Smith, Head of Marketing, Precision Proco
Wagada’s approach to digital marketing strategy
Our tried and tested approach to digital strategy has worked for countless companies. The unique structure of our team puts strategy at the heart of everything that we do – each of our clients is managed by an account lead who looks after you on a day-to-day basis, and a strategist, who manages the direction and success of your project.
Getting to know you and your business
STEP 1
Situational analysis – where are you now? What are your strengths, weaknesses, opportunities and threats?
STEP 2
Deep dive into your business: your industry, goals, competitors and customers.
STEP 3
Setting objectives, target audience, campaign strategy and messaging.
STEP 4
Laying out the tactics to success and identifying the KPIs and measurements that allow us to assess success.
STEP 5
We present this back to you to get your feedback and input.
Request a callback
Want to have a call to assess how Wagada’s structured and strategic digital marketing approach could help you? Get in touch with our expert team.
Align marketing and sales
Too much marketing involves shouting very loudly to anyone who will listen. At Wagada, we take a different approach. When we create a marketing strategy, we work with both your marketing and your sales teams, so that we are all on the same page.
Working with you to drill down to exactly the target audience you are looking to sell to, we create marketing campaigns that resonate. Our campaigns engage and educate the potential customer, so they know exactly why they should buy from you, rather than someone else.
Measurable results
Our data-orientated approach to our digital marketing measures the progress of our campaigns, so that we can learn what’s working and what isn’t, highlighting improvements and making iterative improvements to gain success.
Our transparent approach to reporting allows you to choose exactly what data you need in our monthly and quarterly reports. Our live reporting ensures that the data is available to you month-round – so you don’t have to wait to find out what’s happening on your account.
Digital marketing strategy resources
Our guide to digital strategy for marketing managers
`Are you worried that you could be missing out on opportunities from your digital marketing? If you’re an experienced marketer, you already have strong foundations to build an effective digital strategy and this guide will help you to do just that.`Are you worried that you could be missing out on opportunities from your digital marketing? If you’re an experienced marketer, you already have strong foundations to build an effective digital strategy and this guide will help you to do just that.
Meet our team of digital marketing specialists
