It’s official! In July 2023, Universal Analytics will stop collecting new data and all historical data stored will be deleted on January 1st, 2024.
Act now to protect your data analysis ahead of the switchover.
In October 2020, Google launched GA4.
The new platform is moving away from the reliance on third-party cookies, and instead relies on machine learning and AI.
Unlike Universal Analytics, the platform also records ‘events’ rather than relying on session-based data.
With the new analytics platform, you’ll be able to take advantage of:
At Wagada, data is at the heart of what we do. Without accurate reporting of your marketing output, it’s impossible to tell what is working and where next to direct your efforts.
We’ve been helping our clients migrate to GA4 in preparation for the shutdown of Universal Analytics. This means that they will have a year’s worth of historical data in their GA4 account to analyse by July 2023.
Whilst the transition to GA4 is exciting, it can also present a real challenge for marketers and business owners. It’s vital that you set up your account correctly and track the metrics that relate to your business objectives.
Whether you require GA4 migration services, GA4 training or an audit of your Google Analytics account, Wagada is here to help.
From basic setup to a comprehensive audit, we can help you find your feet with GA4.
Pick and choose from our range of services below.
Our experts can get your new GA4 account up and running, ready for you to start reporting on basic real-time traffic metrics such as page views and more.
In-depth setup and configuration of your new GA4 account, including conversion tracking to report on valuable metrics such as form submissions, whitepaper downloads and more – all bespoke to your website and business objectives.
Get familiarised with GA4 with our bespoke GA4 consulting and training services. Our experts can show you how to track important metrics, customise the platform and report on valuable data.
Discover our upcoming webinars to get a taste of our training courses or contact us to book a bespoke 121 training session.
Our experts can audit your GA4 property and GTM account to ensure you’re getting the most out of the platforms, and also help to troubleshoot any problems.
With so many new features available in GA4, our experts can ensure that you’re using the platform in the best way for your business.