Paid search is one of the most efficient drivers of online traffic to your website.
A highly targeted Google Ads campaign focusses your marketing efforts on customers who are actively searching for what you’re offering. This is your opportunity to make sure that you are getting your products or services directly in front of potential customers.
Using Google Ads to its full potential means you can improve your brand’s online presence and visibility, whilst generating quality leads and bringing your business a strong return on investment in line with your strategic goals.
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If you’ve been running ads for a while and feel like results have plateaued, consider getting a review of your Ad campaigns to identify missed opportunities.
Akber Khan, Google Ads Specialist
Paid search puts your brand name and website in front of more potential customers. Even for those people who don’t click, the ad placement boosts brand awareness and may secure a sale later on.
Google Ads allow you to reach new customers as well as target those familiar with your brand, through the use of remarketing campaigns. What’s more, with paid search you can be sure that the leads coming to your website are highly relevant.
We work with you to generate leads, not just clicks. A strong landing page experience increases conversion rates, whether it involves a form submission, a checkout purchase or an enquiry call.
Our streamlined solutions bring you results that not only achieve your objectives, but exceed them, bringing your business a strong return on investment.
We take a data-led approach when it comes to Google Ads. This allows us measure what’s working and what isn’t so that we can make iterative improvements to your campaigns.
We report back to you on a monthly basis and we are fully transparent about the results and the cost of each lead so that you can assess the real ROI.
Are you worried that you could be missing out on opportunities from your digital marketing? If you’re an experienced marketer, you already have strong foundations to build an effective digital strategy and this guide will help you to do just that.
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Our team of Google Ads experts at Wagada deliver our Google Ads campaigns over an initial 3-month period, which allows us to:
Raise awareness of your product or service offering and collect valuable data
Take into account our learnings from month 1, retargeting those who have previously shown an interest and refining our keywords and audiences
Create a focused campaign that can generates leads
Wagada works in partnership with you, taking the time to understand your strategic business goals and creating Google Ads campaigns that achieve the results you need.
Our team of specialists carry out extensive keyword research to identify the phrases and queries that your customers are searching for to find your products or services.
We then create engaging, highly targeted ads to capture the attention of your target audience.
Our targeted landing pages are designed to meet the needs of your customers and boost conversions.
We take an integrated approach to your brand’s online presence and can also work with you to align both your paid search and organic SEO efforts.