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Digital PR to make your brand impossible to ignore
We create stories worth talking about, place them where they matter, and position your brand as a trusted voice. The result is stronger visibility across search engines, AI-generated answers and the platforms your audience already trusts.
Digital PR does more than earn backlinks and brand mentions, it builds the kind of brand presence that gets you found where your audience is searching.
Search has changed. Visibility hasn’t
Search isn’t just Google anymore. It’s ChatGPT, TikTok, Reddit threads, AI tools, news sites, podcasts and every platform that your audience trusts. Wagada Digital builds brands that show up across all of them.
Your brand needs to be consistently referenced across a range of trusted platforms so that search engines and AI systems recognise you as a credible source. Digital PR is how authority is built.
When your brand gets talked about, you get found everywhere.
Digital PR builds authority, the backbone of modern SEO
Being authoritative and trusted online drive performance for your brand. This is even more prevalent in the search everywhere landscape where your audience is getting answers to queries in AI engines without even visiting your website. By earning coverage in the sources AI tools pull from, we help your brand appear earlier in the decision-making journey. Digital PR strengthens E-E-A-T in a way that search/AI engines understand and reward.
Ranking today is about trust, and digital PR builds that trust at scale:
- High-authority backlinks still act as core ranking signals in Google
- Coverage in credible publications increases domain authority and visibility
- Brand mentions, even without links, contribute to credibility and E-E-A-T signals
Search engines no longer focus on your website. They analyse your reputation across the entire web. Digital PR is how you control that narrative.
We build momentum, not one-off wins.
Short-term spikes in coverage do very little on their own. What drives real growth is sustained visibility that compounds over time. By consistently placing your brand in the right places, we strengthen your authority month after month. That is how rankings and traffic scale, and how brands move ahead of competitors.
Case study
Our multi-channel PR strategy and execution for this travel brand led to demonstrable improvements in brand awareness and organic performance.
38%
increase
in new users visiting the Viva holidays website
(Year on Year)
68%
increase
in referral traffic to the viva Holidays website
(Year on Year)
Our digital PR process
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Production
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Promotion
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Link Tracking & Reporting
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Strategy & Ideation
– Backlink audit – we analyse your website’s current performance, and where there is room to improve
– Competitor analysis – we review the types of coverage your competitors are getting, and create a strategic plan of what we need to do to compete
– Research and ideation – we carry out in-depth research about your brand and industry, to help us come up with impactful campaign ideas
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Production
– Creation of media assets, including press releases – we create newsworthy press releases and media assets to capture the journalists attention
– Work with SEO team to create on site content that the journalists can link back to – we make sure the press releases we are sending out relate to target keywords and priority web pages
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Promotion
– Creating media distribution list – with the tools we use we’re able to create media lists of relevant journalists that will be interested in our campaigns
– Creating email pitches/outreach – we create pitches to go with press releases to ensure maximum success when outreaching
– Building a rapport with specific target journalists – we have a great relationship with journalists as we ensure the press releases sent are always relevant and timely
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Link Tracking & Reporting
– Monitoring coverage and links – we use various tools to monitor the coverage we receive and what impact that has on your brand awareness, sentiment and sales
– Reviewing success metrics of links based on strength and relevancy – it’s not just about the amount of coverage we secure, it has to be relevant and make an impact on your brand
– Evaluate successes and strategy used – we’re always adapting our strategy to keep up with what journalists need and to get the best results
Ranking in AI: Why PR matters more than ever
AI search doesn’t rank pages the same way Google does, it delivers answers to people searching for them.
Those answers come from brands that are consistently cited, referenced, and trusted across the web.
Digital PR plays a direct role in this:
- AI systems rely on trusted sources and repeated mentions to validate brands
- Coverage across authoritative sites strengthens your presence in AI-generated answers
- Strong PR builds the entity recognition that powers knowledge graphs and AI summaries
If your brand isn’t being talked about, it won’t get seen.
Where strategy meets impact. Our unique approach to building brands
At Wagada Digital, we understand how search works today. We partner with you to build the trust and authority that drives visibility across every platform, from stronger performance in traditional search to increased brand awareness and consistent inclusion in AI-generated answers and overviews.
How do we do it?
Our unique approach to growing our clients’ visibility online, called the GModel, adapts, accelerates and scales alongside your business. Starting from a place of strategy, we implement a variety of tactics to support you to meet your goals.
Thought leadership
We highlight a key spokesperson from your business and position them as a thought leader within their industry. This is an impactful way to build mentions, visibility and backlinks in relevant publications. Turning your expert comments into newsworthy press releases, we position your brand at the forefront of your industry as a voice to be trusted.
Reactive outreach and newsjacking
Boosting your visibility at a time when it’s highly relevant and trending in the news can be hugely beneficial for brands. We quickly identify opportunities to put your brand and expertise at the centre of relevant conversations. Through direct relationships with journalists and tools to receive journalists’ requests, we work quickly to get our clients’ voices heard at times when audiences are most receptive.
Data-led campaigns
Built using proprietary insights or credible external data, these campaigns are designed to turn information into stories that align with your brand’s core themes. Every idea is pressure-tested through a rigorous validation process, ensuring it has the strongest chance of earning highly relevant, authoritative coverage that drives real impact.
Listicals and tip-led campaigns
Used alongside thought leadership, tip-led campaigns help build trust and authority around subject matters close to the brand. Using expert voices and opinions, our campaigns solve problems, answer questions or give advice to generate trust and backlinks simultaneously.
Working with Wagada Digital has been great, we have seen a strong increase in organic leads coming through, and the digital PR work has really helped increase awareness of our brand.
Naomi Kitchenside, Marketing Manager, Abbots Care
The coverage Wagada has generated is brilliant. The visibility our social media is particularly encouraging too, and it’s great to see such strong engagement and reach with their follower base. Really pleased with the results and the positive impact this will have on our SEO/AEO and brand awareness.
– Shubhang Gupta, Director, Viva Holidays
Proactive PR campaigns built for the way search works today
We deliver outcomes, not activity. It’s easy for you to measure the success of our work, through our detailed reports that track brand searches across Google and AI tools, domain authority and visibility. Build your brand across the entire digital landscape.
Ready to Be Found Everywhere?
Make sure your brand becomes part of the wider conversation. If you’re ready to move from being present to being dominant, get in touch.
Our talented digital PR team
Digital PR webinars
Webinar video replay
Webinar video replay
Webinar video replay
