Aligning Sales and Marketing Teams using HubSpot

Event Details

24 March, 2022

9:30 am - 11:30 am

Online Event

Gain valuable guidance in this 2-hour workshop from Wagada, HubSpot Partners.

About this event

In a world where most markets and sectors are fighting for business, you want your Marketing and Sales team to be aligned in their goals and approach. In this workshop, we will show you how to get consistency and reliability when partnering the two to generate new and solid leads, without spending a fortune. 

Join us for a two-hour session where we’ll share industry-leading examples, unique tips and practical guidance on how you can use HubSpot to reduce friction across your teams and processes. 

This course is perfect for Marketing or Communication Managers, Sales Managers and business owners who want to improve sales and ROI. Suitable for businesses new to HubSpot and those already using the system.

After this session you will:

• Understand the difference between how Marketing and Sales generate leads

• See how industry leading companies easily marry the two divisions 

• Recognise how to align Marketing and Sales together and the key benefits for your business 

• Learn how to create KPI’s that support both divisions 

• Develop a better well-rounded buyer persona

• Understand the features available in HubSpot to help and how they can be best implemented for your business

About your trainers:

Nick Silverstone: HubSpot combines three of Nick’s passions on which he has built a successful career; sales, marketing and software.

Having worked with SaaS based CRM and ERP solutions for in excess of 18 years and being AgilePM project management qualified, Nick understands how to get the best out of systems but as a Certified Partner, in particular with HubSpot. Primarily he is intent make them work for you rather than you be a slave to the technology.

As MD of Wagada, Nick has previously successfully either owned or run property, recruitment and data centre businesses but in his current role has found the vocation that has eluded him for many years.

Rebecca Hyde: Rebecca has over 20 years of experience in sales and marketing and holds a diploma in digital marketing from the DMI. Her background allows her to understand the challenges faced by sales and marketing teams on a day-to-day basis and she thrives on finding solutions to elevate these pain points. Rebecca works with our clients to help them understand the features and benefits of HubSpot and how it can be practically implemented within a business. 

Daniel Jenkins ACIM: An expert strategist for B2B and B2C brands, Daniel holds a Distinction in Professional Marketing from the Chartered Institute of Marketing and has strong experience of both digital and traditional marketing methods.

Passionate about integrated communications and multi-platform advertising campaigns, Daniel approaches all marketing activity with a holistic approach, considering the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.

Daniel Jenkins

Your trainer: Daniel Jenkins, ACIM

An expert strategist for B2B and B2C brands, Daniel holds a Distinction in Professional Marketing from the Chartered Institute of Marketing and has strong experience of both digital and traditional marketing methods.

Passionate about integrated communications and multi-platform advertising campaigns, Daniel approaches all marketing activity with a holistic approach, considering the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.

I really enjoyed the presentation that Dan gave. It was both interesting and informative and was delivered in a style that invited questions. I would certainly recommend Dan as the ‘go to’ person.

Colin Lock

Wagada’s training options

Group training

Our monthly group training sessions bring together individuals from a wide range of companies, are cost effective and great for networking. We cover a range of topics, from ecommerce and Google Analytics to paid social media advertising. Find out more information on our group training courses.

121 consultancy

If you need support on a particular challenge, we offer 2-hour 121 consultancy sessions where you can tap into the experience of one of Wagada’s digital experts. This service is sometimes combined with one of our other services, such as keyword research, where we train you on the implementation

Bespoke in-house training

Our bespoke training courses are for in-house teams looking to upskill. You tell us your skills gap, and we’ll create a bespoke training course that completely meets the needs of your business and your industry. We can offer these online, in Wagada’s training suite or in your own offices.