About this event

In this informative session, we will delve into the concept of AI, explore why it’s the hot topic of 2023, and take an overview look at its many uses in marketing.

Starting with the basics of AI and how it works, Head of Digital Dee Overfield will take you through a whistle-stop tour of the influence of AI in marketing so far and its incredible impact on businesses large and small – both now and into the future. 

From the rise of ChatGPT to the controversy surrounding Microsoft and Google’s forays into the field, we’ll explore the impact this revolutionary machine-learning technology is having on the world of search and marketing, and how this is likely to change the way we do marketing in the future.

We’ll also explore typical use cases for AI in marketing, looking at AI tools that could help you to cut costs, save time, and market and promote your business.

Whether you are a business owner, a marketing professional, or simply curious about the potential of AI, this session will equip you with the knowledge and tools needed to harness the power of AI and navigate the road to success while avoiding common pitfalls.

This informative webinar will be followed by a panel discussion with the specialists at Wagada Digital. You’ll get the chance to ask those burning questions about AI and marketing, in the realms of content creation, business strategy, technical development and more. 

After attending this introduction to AI and marketing, you will understand:

• How AI works, and what makes it different from other technology
• The potential pitfalls of AI, and what to be wary of
• The different ways that AI tools could revolutionise your marketing strategy
• How to get started with AI and marketing