An introduction to AI in marketing: webinar and panel discussion

Event Details

29 June, 2023

10:00 am - 11:00 am

Online Event

About this event

In this informative session, we will delve into the concept of AI, explore why it’s the hot topic of 2023, and take an overview look at its many uses in marketing.

Starting with the basics of AI and how it works, Head of Digital Dee Overfield will take you through a whistle-stop tour of the influence of AI in marketing so far and its incredible impact on businesses large and small – both now and into the future. 

From the rise of ChatGPT to the controversy surrounding Microsoft and Google’s forays into the field, we’ll explore the impact this revolutionary machine-learning technology is having on the world of search and marketing, and how this is likely to change the way we do marketing in the future.

We’ll also explore typical use cases for AI in marketing, looking at AI tools that could help you to cut costs, save time, and market and promote your business.

Whether you are a business owner, a marketing professional, or simply curious about the potential of AI, this session will equip you with the knowledge and tools needed to harness the power of AI and navigate the road to success while avoiding common pitfalls.

This informative webinar will be followed by a panel discussion with the specialists at Wagada Digital. You’ll get the chance to ask those burning questions about AI and marketing, in the realms of content creation, business strategy, technical development and more. 

After attending this introduction to AI and marketing, you will understand:

  • How AI works, and what makes it different from other technology
  • The potential pitfalls of AI, and what to be wary of
  • The different ways that AI tools could revolutionise your marketing strategy
  • How to get started with AI and marketing

Your trainer: Dee Overfield

As our Head of Digital and a specialist in search engine optimisation (SEO), Dee makes it her mission to keep on top of ever-changing industry trends, regularly strategising, tweaking, and testing to find the best approach to increasing our clients’ website visibility.

Dee also takes a keen interest in the latest developments in AI, keeping her finger on the pulse to ensure that Wagada Digital is employing the best tools to serve our clients in this fast-changing field.

Wagada have clearly demonstrated their commitment to getting to know our business and delivering strong results. The team has continually provided insight and proactive input bringing new ideas to the table.

Erfan Shadabi, comforte AG

Wagada’s training options

Group training

Our monthly group training sessions bring together individuals from a wide range of companies, are cost effective and great for networking. We cover a range of topics, from ecommerce and Google Analytics to paid social media advertising. Find out more information on our group training courses.

121 consultancy

If you need support on a particular challenge, we offer 2-hour 121 consultancy sessions where you can tap into the experience of one of Wagada’s digital experts. This service is sometimes combined with one of our other services, such as keyword research, where we train you on the implementation.

Bespoke in-house training

Our bespoke training courses are for in-house teams looking to upskill. You tell us your skills gap, and we’ll create a bespoke training course that completely meets the needs of your business and your industry. We can offer these online, in Wagada’s training suite or in your own offices.