Boosting Your Content Marketing – Tactics and Actions That Aren’t Just “Write a Blog!”
Event Details
21 July, 2022
9:30 am - 10:30 am
Online Event
Gain valuable guidance in this 1-hour workshop from Wagada, award-winning Digital Marketing Agency.
About this event
Consumers are engaging with online and offline content more heavily than ever before. From whitepapers and downloadable assets, to how-to guides and video-walkthroughs, content marketing should be at the very heart of your digital strategy in 2022.
Join us for a one-hour webinar where we will give you unique insight into the real value of good content, and how your business can better serve your target market with high-quality online collateral. We’ll run you through the do’s and don’ts of content marketing and help you avoid the common trap of “let’s just write a blog!”
This course is perfect for Marketing or Communications Managers, content specialists or business owners who want to create high-quality, engaging content that converts.
In this course you will:
- Understand how Google crawls content and how your content plan needs to go further than just producing blogs
- Learn about the benefits of evergreen, ‘pillar’ content
- Find out where content marketing should fit within your digital marketing funnel
- Find out how to conduct keyword research and discover what your customers are searching for so that you can deliver the right content to the right people
- Get unique agency insight and see data that proves the tangible benefits of good content marketing and how it links up with the wider marketing
Your trainer: Daniel Jenkins, ACIM
An expert strategist for B2B and B2C brands, Daniel holds a Distinction in Professional Marketing from the Chartered Institute of Marketing and has strong experience of both digital and traditional marketing methods.
Passionate about integrated communications and multi-platform advertising campaigns, Daniel approaches all marketing activity with a holistic approach, considering the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.
I really enjoyed the presentation that Dan gave. It was both interesting and informative and was delivered in a style that invited questions. I would certainly recommend Dan as the ‘go to’ person.
Colin Lock
Wagada’s training options
Group training
Our monthly group training sessions bring together individuals from a wide range of companies, are cost effective and great for networking. We cover a range of topics, from ecommerce and Google Analytics to paid social media advertising. Find out more information on our group training courses.
121 consultancy
If you need support on a particular challenge, we offer 2-hour 121 consultancy sessions where you can tap into the experience of one of Wagada’s digital experts. This service is sometimes combined with one of our other services, such as keyword research, where we train you on the implementation.
Bespoke in-house training
Our bespoke training courses are for in-house teams looking to upskill. You tell us your skills gap, and we’ll create a bespoke training course that completely meets the needs of your business and your industry. We can offer these online, in Wagada’s training suite or in your own offices.