Create your employer brand story

Event Details

25 January, 2022

10:00 am - 12:00 pm


The days of advertising a job and being inundated with strong candidates are over. Forget ‘we have jobs’ as your key message to attracting talent, and focus more on the benefits that you have to offer. 

Employer branding marketing allows you to develop a relationship with jobseekers before they even start to look for their next role. Reach out to them in the language that resonates with them and show, rather than tell, why they should come and work for you. 
In this 2-hour workshop, we will run through everything you could possibly need to create your own employer brand story. This course is perfect for Marketing Managers, HR Managers, and business owners who want to improve their employer brand.

  • Write an employer branding marketing strategy which tracks the success of your campaign
  • Identify the key ‘hooks’ that potential candidates respond to 
  • Make sure that your website gets found online using the key terms/words job seekers are putting into Google, in the locations that you operate in
  • Use organic social media to give your current staff a compelling voice to share with future team members, as well as convey your values and benefits over the channels that are most likely to resonate 
  • Understand how paid Google and social media ads can support your goals of getting the right messages out to the right people
Cheryl Luzet

Your trainer: Cheryl Luzet

Cheryl has 20 years of marketing experience, including 10 years running her own multiple award-winning agency which now has a team of 16 staff and has doubled its turnover every two years.  

Cheryl is recognised nationally as an industry expert in SEO and has undertaken many invitations to speak at industry, networking, and training events. She is an accomplished “social seller” with a talent for humanising brands and creating engaging, effective, organic, and paid social media content. 

We attended a training course that Cheryl ran on SEO today and it was extremely informative and well structured. I will be interested in working with Wagada again after this training.

Richard Brett

Wagada’s training options

Group training

Our monthly group training sessions bring together individuals from a wide range of companies, are cost effective and great for networking. We cover a range of topics, from ecommerce and Google Analytics to paid social media advertising. Find out more information on our group training courses.

121 consultancy

If you need support on a particular challenge, we offer 2-hour 121 consultancy sessions where you can tap into the experience of one of Wagada’s digital experts. This service is sometimes combined with one of our other services, such as keyword research, where we train you on the implementation.

Bespoke in-house training

Our bespoke training courses are for in-house teams looking to upskill. You tell us your skills gap, and we’ll create a bespoke training course that completely meets the needs of your business and your industry. We can offer these online, in Wagada’s training suite or in your own offices.