The days of advertising a job and being inundated with strong candidates are over. Forget ‘we have jobs’ as your key message to attracting talent, and focus more on the benefits that you have to offer. 

Employer branding marketing allows you to develop a relationship with jobseekers before they even start to look for their next role. Reach out to them in the language that resonates with them and show, rather than tell, why they should come and work for you. 
 
In this 2-hour workshop, we will run through everything you could possibly need to create your own employer brand story. This course is perfect for Marketing Managers, HR Managers, and business owners who want to improve their employer brand.

• Write an employer branding marketing strategy which tracks the success of your campaign
• Identify the key ‘hooks’ that potential candidates respond to 
• Make sure that your website gets found online using the key terms/words job seekers are putting into Google, in the locations that you operate in
• Use organic social media to give your current staff a compelling voice to share with future team members, as well as convey your values and benefits over the channels that are most likely to resonate 
• Understand how paid Google and social media ads can support your goals of getting the right messages out to the right people