Employer Branding for Recruitment in the West Of England

Event Details

24 March, 2022


Without the best staff, it can be hard to maintain a competitive advantage. In the post-covid period, many businesses have seen a war on talent, from the most junior level staff, up to the most experienced.   

The result has been huge increases in salaries in some areas, plus an impact on productivity and business growth where positions remain unfilled. However, with work/life balance high on many candidates’ wishlists, it’s not all about money – potential staff are also looking at benefits, culture and the experience that businesses are offering.

Developing a clear employee value proposition and brand is vital in order to attract and retain the best staff.  Find out in this workshop how to identify your employee brand story and how to articulate it in order to attract and engage potential staff.

In this workshop we’ll explore:

  • What is employer branding and how you can make it work for you
  • How to generate a clear employer value proposition
  • Providing consistent clarity on your proposition, from job descriptions to performance expectations
  • How to employer branding marketing can be used to create a pipeline of potential new staff and get people excited about working for you, even before they’ve started looking for a new role

This workshop is suitable for business owners and HR managers, as well as marketing teams looking to support the recruitment effort.

Cheryl Luzet

Your trainer: Cheryl Luzet

Cheryl Luzet is the CEO and founder of award-winning digital marketing agency Wagada Digital. Wagada supports clients in their business growth, allowing them to take control of their marketing, and navigate the ever-changing digital landscape. Starting from a company’s business goals, the team deliver the necessary growth through strategy-focused and data-led marketing activities.  

We attended a training course that Cheryl ran on SEO today and it was extremely informative and well structured. I will be interested in working with Wagada again after this training.

Richard Brett

Wagada’s training options

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