Keep Ahead Of The Game With GA4, The New Google Analytics
Event Details
3 November, 2022
9:30 am - 10:30 am
Zoom
In this webinar we will showcase GA4, and what your business can do now before Google rolls out the changes in 2023.
About this event
GA4 is replacing Universal Analytics in 2023. With this seismic change on the horizon, it’s more important than ever before that your business fully prepares for the migration in order to ensure accurate data tracking for the future.
This course is perfect for Marketing Managers, Marketing Executives and Digital Specialists who are getting ready for the switchover.
The course consists of:
- An Intro to Google Analytics
- The GA4 update and what changes have been introduced
- Insight into the changes across the update and what they mean for you
- Training on building custom audiences and reports, learning to configure audiences and other GA4 key elements
- Key areas you should be utilising on a regular basis
Your Trainer: Daniel Jenkins
An expert SEO specialist and marketing strategist for B2B and B2C brands, Daniel holds a Distinction in Professional Marketing from the Chartered Institute of Marketing and has strong experience of both digital and traditional marketing methods.
Passionate about integrated communications and multi-platform advertising campaigns, Daniel approaches all marketing activity with a holistic approach, considering the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.