How to address the Recruitment Crisis with Employer Branding

Event Details

21 June, 2023

10:30 am - 12:00 pm

Cheltenham BID

About this event

Our clients are telling us that in the post-Covid/post-Brexit world, recruitment has become a candidate’s market. Many industries are struggling to recruit the team members they need to match their business growth. Not only are we now competing for customers, we also need to fight our competitors for the best staff. Attracting, hiring and retaining the strongest candidates is key to delivering the best service to your customers, and ensuring that your business is built to scale.

In this fantastic training session, Wagada Digital will help you explore how your business can tackle the recruitment crisis through employer branding.

The course will consist of the following topics:  

  • What makes your company different?
  • Importance of messaging
  • Messages to find the right candidates
  • Showcase your employees through images and video
  • Marketing tactics through the employee journey

Your trainer: Sophie Skilton

Sophie is a Digital Marketing Manager with over 5 years’ experience in digital and offline marketing, and a Distinction in Professional Digital Marketing from the Chartered Institute of Marketing. 

Sophie specialises in digital marketing strategy, creating clear and achievable roadmaps for success, based on her clients’ business goals. With experience in a broad range of marketing disciplines from social media marketing to PR, she brings a holistic approach to all projects to maximise return on investment. Sophie is also an expert in employer branding marketing, helping companies to attract and recruit talented employees to their brand.

I have worked with Wagada for over five years and would highly recommend them. They helped us to redesign our website and in doing so revolutionise our SEO. We saw tangible results as a result of the digital marketing campaign they delivered for us.

Marcia Viccars, Marketing Manager, All About Children

Wagada’s training options

Group training

Our monthly group training sessions bring together individuals from a wide range of companies, are cost effective and great for networking. We cover a range of topics, from ecommerce and Google Analytics to paid social media advertising. Find out more information on our group training courses.

121 consultancy

If you need support on a particular challenge, we offer 2-hour 121 consultancy sessions where you can tap into the experience of one of Wagada’s digital experts. This service is sometimes combined with one of our other services, such as keyword research, where we train you on the implementation.

Bespoke in-house training

Our bespoke training courses are for in-house teams looking to upskill. You tell us your skills gap, and we’ll create a bespoke training course that completely meets the needs of your business and your industry. We can offer these online, in Wagada’s training suite or in your own offices.