How to align marketing and sales efforts to generate more leads

Event Details

5 July, 2023

10:30 am - 12:00 pm

Cheltenham BID

About this event

In a world where most markets and sectors are fighting for business, you want to ensure cohesion between your marketing and sales divisions to help each function with everything that they do. In this workshop, we will show you how to get consistency and reliability when partnering the two to generate new and solid leads without spending a fortune.

Join us for a workshop where we’ll show you industry-leading examples, along with unique tips and guidance, on how to generate more consistent leads. This course is perfect for Marketing or Communication Managers, Sales Managers and business owners who want to improve sales and ROI.

After attending, you will:  

  • Understand the difference between how Marketing and Sales generate leads
  • See how industry-leading companies easily marry the two divisions
  • Recognise how to align Marketing and Sales together and the key benefits for your business
  • Learn how to create KPIs that support both divisions
  • Develop a better well-rounded buyer persona
  • Get insight into CRM systems to aid with marketing and sales alignment

Your trainer: Daniel Jenkins, ACIM

An expert strategist for B2B and B2C brands, Daniel holds a Distinction in Professional Marketing from the Chartered Institute of Marketing and has strong experience of both digital and traditional marketing methods.

Passionate about integrated communications and multi-platform advertising campaigns, Daniel approaches all marketing activity with a holistic approach, considering the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.

I have worked with Wagada for over five years and would highly recommend them. They helped us to redesign our website and in doing so revolutionise our SEO. We saw tangible results as a result of the digital marketing campaign they delivered for us.

Marcia Viccars, Marketing Manager, All About Children

Wagada’s training options

Group training

Our monthly group training sessions bring together individuals from a wide range of companies, are cost effective and great for networking. We cover a range of topics, from ecommerce and Google Analytics to paid social media advertising. Find out more information on our group training courses.

121 consultancy

If you need support on a particular challenge, we offer 2-hour 121 consultancy sessions where you can tap into the experience of one of Wagada’s digital experts. This service is sometimes combined with one of our other services, such as keyword research, where we train you on the implementation.

Bespoke in-house training

Our bespoke training courses are for in-house teams looking to upskill. You tell us your skills gap, and we’ll create a bespoke training course that completely meets the needs of your business and your industry. We can offer these online, in Wagada’s training suite or in your own offices.