With major changes in social media advertising in 2022, get insight into how to develop a strategy that generates a strong ROI.

About this event

Social media advertising has changed dramatically over the past couple of years. Tactics that were once fundamental to a social media plan are no more, and with consumers becoming more sceptical and ‘research heavy’ than ever before, you may not be seeing the direct conversions on your social media advertising campaigns that you once were.

In this one-hour webinar, we’ll give you some ‘outside the box’ thinking on how to develop an effective social media advertising strategy, whilst highlighting ways in which you can improve your data analysis, better attribute success, and perhaps even identify that your paid social media campaigns are doing better than you think.

This course is perfect for Marketing Managers, Marketing Executives, Social Media Managers and Digital Specialists who are ready to take their social media activity to the next level.

In this course, you will:

• Learn about some fundamental changes in how to approach social media advertising
• Understand the effectiveness of assisted conversions and how to measure them
• Learn about cause and effect in marketing, and how to identify if your paid social campaigns are attributing to success
• Get insight in how to make decisions on budget and timescales for your campaigns
• Take away a 10-point action plan to develop a paid social media advertising strategy that can generate success