How to Set SMART Business Objectives and Achieve Them in 2022 and Beyond

Event Details

9 August, 2022

9:30 am - 10:30 am


Join us for a one-hour webinar, where we will show you how to set clear, tangible business objectives and align your marketing efforts to stay one step ahead of the competition and increase market share.

About this event

With the global pandemic having had a major impact on businesses over the past two years, it is more important than ever before that your business has a clear and defined path to success. And yet, with so much change in the marketplace, it is becoming increasingly difficult to set structured goals and objectives whilst predicting the most likely outcomes of your sales and marketing efforts.

Join us for a one-hour webinar, where we will walk you through how to set clear business and marketing objectives. We’ll show you the dos and don’ts, how some businesses get it right – and others get it wrong – and we’ll give you some actionable advice to start setting out objectives for the remainder of 2022 and beyond.

This course is perfect for Sales Managers, Marketing Managers, Directors and Heads of Department who are ready to take their business planning to the next level.

In this course, you will:

• Understand the importance of objective setting for businesses

• Learn how to develop SMART objectives that are realistic and attainable

• Identify ways to link your business objectives to your marketing plan

• Find out how to align sales goals with business and marketing goals

• Get tips on how to get the team’s buy in on your goals and objectives for the year ahead

• Get guidance from experts on how to pivot when your goals begin to feel unattainable

Your Trainers

Daniel Jenkins

Daniel Jenkins, ACIM

An expert strategist for B2B and B2C brands, Daniel holds a Distinction in Professional Marketing from the Chartered Institute of Marketing and has strong experience of both digital and traditional marketing methods.

Passionate about integrated communications and multi-platform advertising campaigns, Daniel approaches all marketing activity with a holistic approach, considering the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.

Jim Lewis

With a background in strategic development, relationship management, event management and people management, Jim has a huge amount of experience in setting and working towards clearly-defined SMART objectives.

Having been heavily involved with the business community in and around St Albans for a number of years, Jim’s experience is vast and puts him in a position to advise brands on the best possible tactics and actions to help them achieve their business goals.

Wagada employee Nick Silverstone

Nick Silverstone

Nick’s three passions on which he has built a successful career are sales, marketing and software. Having worked with SaaS based CRM and ERP solutions for in excess of 18 years and being AgilePM project management qualified, Nick is an expert in digital transformation and understands how to get the best out of systems.

As MD of Wagada, Nick has extensive experience in goal and objective setting. Throughout his career, Nick has either owned or run property, recruitment and data centre businesses but in his current role has found the vocation that has eluded him for many years.

I really enjoyed the presentation that Dan gave. It was both interesting and informative and was delivered in a style that invited questions. I would certainly recommend Dan as the ‘go to’ person.

Colin Lock