How To Tackle the Recruitment Crisis with Employer Branding
Event Details
9 February, 2023
9:30 am - 11:30 am
Online Event
Gain valuable guidance in this 1-hour workshop from Wagada Digital, HubSpot Partners.
We will showcase the benefits of having a powerful employer brand. We’ll talk you through how utilising your brand story can help your business to attract and retain the best possible talent for your business, whilst spending your recruitment budget more wisely.
About this event
The UK is in the epicentre of a significant recruitment crisis. We are living through the UK’s lowest unemployment rate since 1974. Combine this with the Great Resignation, ‘quiet quitting’ and the cost-of-living crisis, successful recruitment has become the number one challenge for all businesses.
Join us for a one-hour workshop, where we will showcase the benefits of having a powerful employer brand. We’ll talk you through how utilising your brand story can help your business to attract and retain the best possible talent for your business, whilst spending your recruitment budget more wisely.
This course is perfect for Marketing or Communications Managers, HR departments or business owners who want to improve their recruitment process and generate positive, long-term results from recruitment marketing.
In this course, you will:
- Learn what employer branding is and why it should be a priority for your business
- Discover how your workplace culture can be used to build your employer brand story
- Find out about the importance of key marketing messages in generating applications from your target audience
- Learn from big brands that do recruitment marketing well, and discover what makes candidates tick
- Get insight into the best platforms for your recruitment marketing strategy, and how social media can be the final piece of the puzzle in attracting prospective staff members
Your trainer: Sophie Skilton, Digital Marketing Manager
With over 5 years’ experience in digital and offline marketing, Sophie specialises in marketing strategy and holds a Distinction in Professional Digital Marketing from the Chartered Institute of Marketing.
In 2022, Sophie took the leap to agency life and hasn’t looked back! With experience in social media marketing to PR, Sophie brings with her a holistic approach to all projects to maximise ROI.
I really enjoyed the presentation that Dan gave. It was both interesting and informative and was delivered in a style that invited questions. I would certainly recommend Dan as the ‘go to’ person.
Colin Lock
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