How to Tackle the Recruitment Crisis With Strong Employer Branding

Event Details

24 January, 2024

10:00 am - 11:00 am

Zoom

The UK is at the epicentre of a significant recruitment crisis. We are living through the UK’s lowest unemployment rate since 1974. Combine this with the Great Resignation, ‘quiet quitting’ and the cost-of-living crisis, successful recruitment has become the number one challenge for all businesses.

Join us for a one-hour workshop, where we will showcase the benefits of having a powerful employer brand. We’ll talk you through how utilising your brand story can help your business to attract and retain the best possible talent for your business, whilst spending your recruitment budget more wisely.

This course is perfect for Marketing or Communications Managers, HR departments or business owners who want to improve their recruitment process and generate positive, long-term results from recruitment marketing.

In this webinar, you will:

  • Learn what employer branding is and why it should be a priority for your business
  • Discover how your workplace culture can be used to build your employer’s brand story
  • Find out about the importance of key marketing messages in generating applications from your target audience
  • Learn from big brands that do recruitment marketing well, and discover what makes candidates tick
  • Get insight into the best platforms for your recruitment marketing strategy, and how online job boards such as GlosJobs can be the final piece of the puzzle in attracting prospective staff members

Daniel Jenkins

Your Trainer: Daniel Jenkins, CMkter

Daniel Jenkins is a a results driven Commercial Director who knows all too well the challenges facing modern Gloucestershire businesses. Having been involved in an array of recruitment marketing and employer branding campaigns, Dan is excited to share his knowledge with the wider business community on this one-hour webinar.

Cheryl Luzet CEO of Wagada Digital

Your Trainer: Cheryl Luzet

Cheryl Luzet is CEO of digital marketing agency Wagada Digital, which specialises in supporting clients to grow their businesses through strategic digital marketing. Over the past few years, recruitment marketing and employer branding have become a key part of the service offering, as more and more companies compete for staff.

I really enjoyed the presentation that Dan gave. It was both interesting and informative and was delivered in a style that invited questions. I would certainly recommend Dan as the ‘go to’ person.

Colin Lock