Over a third of brands say they are increasing their email marketing activity this year and that personalisation is the number one tactic being used to enhance performance. But creating engaging campaigns that resonate with the target audience, without spending hours crafting individual messages, is a huge challenge for most businesses.

Join us for this 1 hour workshop where we will showcase how you can leverage HubSpot’s Smart Content feature to cut through the noise and create effective, tailored, email marketing campaigns in just a few clicks. We’ll talk you through how personalisation can help you to improve open and click rates and how, when combined with the platforms powerful CRM and marketing features, Smart Content will help improve ROI and conversion rates.

This course is perfect for Marketing Managers, Marketing Executives, Business Owners and Communications Managers who want to improve the results from their email marketing, using HubSpot.

In this course you will:

• Discover why personalisation and dynamic content is more important than ever for creating successful campaigns
• Understand how these two methods differ
• Learn how HubSpot lists and segmentation tools can be leveraged more effectively to enhance email marketing
• See examples of how simply the tool can be used and implemented