15 September, 2022
9:30 am - 11:30 am
As part of a series of events in the run-up to Google’s migration from Universal Analytics to GA4, we are excited to offer a two-hour masterclass, with comprehensive insight on how to ensure you are set up for the change.
This masterclass consists of:
An expert strategist for B2B and B2C brands, Daniel holds a Distinction in Professional Marketing from the Chartered Institute of Marketing and has strong experience of both digital and traditional marketing methods.
Passionate about integrated communications and multi-platform advertising campaigns, Daniel approaches all marketing activity with a holistic approach, considering the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.
With both in-house and agency experience, Emily has been using GA4 from its infancy to report on SEO, referral and paid traffic performance.
Emily has seen the platform grow since its early development, and has been following its changes closely. She has expertise in collecting data to inform marketing strategies and building customised GA4 reports.
Currently completing an MSc in Digital Marketing and Data Analytics, Emily is passionate about using data to deliver success for her clients.
Ursula is responsible for migrating our clients to GA4. This involves initial set up, configuring the different events available through Google Tag Manager, as well as tracking a range of metrics on the new platform.
With an indepth understanding of Google Tag Manager, Ursula has expertise in measuring the performance of websites that align with business objectives.
Ursula is passionate about collecting and measuring the right data in GA4 to inform and measure analysis of campaigns, user activity and reporting.
I really enjoyed the presentation that Dan gave. It was both interesting and informative and was delivered in a style that invited questions. I would certainly recommend Dan as the ‘go to’ person.