Cheryl spent 15 years working in the travel and publishing sectors, along with a stint in the NHS, specialising in website editing, content production and user experience. She’s worked in SEO right from the beginning and has seen through many changes in the digital landscape.
With a passion for learning new things, Cheryl can be found at SEO conferences and networking events picking up new tips and meeting the experts.
Outside of work Cheryl loves spending time in St Albans with her family, reading and doing pilates. She also enjoys growing fruit and veg (and the occasional weed) on her allotment.
Cheryl set the business up in 2011, just after Google’s big algorithm changes which made high quality search engine optimisation more important than ever. SEO has often had a bad name, but Cheryl was determined that Wagada would be known for transparency, honesty and high quality service.
"I have been really pleased with what Wagada have done on my website - we now rank on page 1 of Google on top of which I am very impressed with their knowledge and customer service. Thank you for waking up our website!"
"I highly recommend Wagada. They have always provided an honest and detailed service which has helped us grow our business through digital marketing... they're also lovely people!"
Mr Allon Barsam MB BS MA FRCOphth
"Very impressed with everything they have done for us, not only thorough and professional, but extremely helpful and approachable."
Rob Davis, Skills4Stem
"Extremely professional and talented team. Always offer strong, worthy advice and deliver on time. A superb company to work with."
Mark Neville, ESF
"I've been working with Wagada for a year and I'm seeing a progressive increase in traffic to my website as well as extra business enquiries. The team are very informative and work collaboratively."
Phil, Entertainment Effects
"I love working with Cheryl and her team. They really understand my product and how a small business works. We have a good partnership and work well together."