Top 5 marketing campaigns of 2019
Laura Morris - 23 December 2019
This year we have been really impressed with some of our favourite brand’s marketing campaigns. So with the end of 2019 in sight, it’s time to take a look at our favourite marketing campaigns of the year. Will any of these inspire your marketing campaign for 2020?
In no particular order, here are Wagada’s top 5 marketing campaigns of 2019…
1. Greggs – Vegan sausage roll
Greggs really did own Veganuary this year, with the launch of their vegan sausage roll in January. This ad refers to their vegan snack as the next generation sausage roll technology, a parody of one of Apple’s product launches.
And we all went wild for this launch video, vegan or not, with over 8 million views of the video alone. Greggs continued to impress over on social media too, with their response to Piers Morgan’s grumpy tweet about the vegan treats with a comment that went viral.
2. Spotify – ‘Listen like you used to’
Spotify made our top 5 last year, and it’s making an appearance again this year!
Created by Who Wot Why, this campaign is aimed at people who grew up from 1979 to 1999 with nostalgic throwbacks to big hits through the play-on-words of famous lyrics, artists, albums and tracks.
The quirky, vibrant billboards compare life now to life then, with statements such as “1995 Smashing Pumpkins” vs “2019 smashing avocadoes” and “1983 UB40, Red Red Wine” vs “2019 You be forty, Red red wine”.
This campaign captures how whilst people’s lives are constantly changing, music remains a constant. We can’t wait to see what Spotify brings us in 2020!
3. National Geographic – ‘Missing cat’
The aim of this campaign was to raise public awareness about real world issues, in this case, the global decline of wild cats due to environmental challenges and poaching. National Geographic enlisted to help of street artist, Den Zeus Colman, to design a missing cat poster. The poster appeared on the floor of Paternoster Square in London and was designed so that as the public walk over the poster, they will rub it out with their feet.
The creative, yet emotive stance of this campaign visually emphasises the role that humans unfortunately play in the huge decline in big cats worldwide. A big well done to National Geographic for this campaign and the important message to conveys.
4. Innocent – Reactive marketing
Remember the Coleen Rooney vs Rebekah Vardy scandal? We certainly do! Back in October, the Coleen-Rebekah debate got everyone talking and Innocent took to Twitter to join in too. They commented that the only thing juicier than Coleen v Rebekah is one of their products; the Bolt From The Blue.
This is known as reactive marketing, which requires brands to keep an eye on trending stories and react quickly to big stories at the time
As reactive marketing needs constant awareness, it isn’t easy so hats off to Innocent and other brands who are getting on board.
That’s our new ad sorted. pic.twitter.com/kuYJGkkhdg
— innocent drinks (@innocent) October 9, 2019
5. Hafod Hardware shop Christmas advert – ‘Be a kid this Christmas’
With so many to choose from, picking our favourite Christmas ad is always a tricky decision. But after much deliberation, this year a Christmas advert for a local hardware shop in Wales has gone viral, knocking John Lewis out the water.
The advert for this local family run business, featuring the owners two year old son really pulls on your heartstrings and has had a positive, warming effect on all viewers, with thousands of comments praising the ad on YouTube. And best of all, this advert only cost £100 to make!
If you haven’t already seen this tear-jerker, watch below:
2019 has brought us a whole host of innovative, creative marketing campaigns. So many brands have successfully identified their target audience and created campaigns that engage with their audience and ensure that the personality of the brand is truly shining through.
If you’re looking for some guidance on creating your marketing campaigns for 2020, get in touch and our team at Wagada would be happy to help. In the meantime, Merry Christmas and a Happy New Year from Wagada!
