Developing a killer content strategy for your B2B business in 2025

Are you looking to elevate your content marketing efforts?

For B2B organisations everywhere, content can be a minefield. What content should you be putting out? What’s the purpose of it? Is long-form content even still relevant in 2025? How do you measure what’s working?

We’ll be unpacking where to start a content strategy as a B2B business, and the fundamentals you need to ensure you’re compelling and converting your audience.

Topics we’ll cover:

What actually IS a content strategy?
Developing style guidelines
Insights into what types of content perform best in B2B industries
Content planning for every buyer journey stage
How to present your content strategy
Leveraging human-powered AI
Measuring your content marketing efforts

Your trainer: Emily, Digital Marketing manager

Emily is a Digital Marketing Manager and Content Specialist at Wagada Digital. Heading up content strategy for our B2B clients here at the agency, her role is all about strategising and creating the best possible content for a wide range of brands. With a BSc in Journalism and an MSc in Digital Marketing and Data Analytics, she’s passionate about leveraging both human-powered AI and creative copywriting.

Your trainer: Dan , Commercial director

Daniel is an expert in both digital and traditional marketing, specialising in website development and strategy for B2B and B2C brands. Passionate about integrated communications and multi-platform advertising campaigns, Daniel takes a holistic approach to marketing, focusing on creating high-performing websites that increase visibility, engagement, and return on investment.