Fully Prepare for the UA to GA4 Migration: Webinar
GA4 replaced Universal Analytics in 2023.
With this seismic change from UA to GA4 now complete, it’s crucial that your business understands the GA4 update and is utilising the data tracking effectively.
This video is perfect for Marketing Managers, Marketing Executives and Digital Specialists who are adapting to the new GA4 analytics and want to make the most of it.
The webinar consists of:
- An introduction to Google Analytics
- The GA4 update and what changes have been introduced
- Insight into the changes across the update and what they mean for you and your business
- Training on building custom audiences and reports, learning to configure audiences and other key GA4 elements
- Key areas within the GA4 dashboard that you should be utilising on a regular basis
Your Trainer: Daniel Jenkins, ACIM
An expert strategist for B2B and B2C brands, Daniel holds a Distinction in Professional Marketing from the Chartered Institute of Marketing and has strong experience of both digital and traditional marketing methods.
Passionate about integrated communications and multi-platform advertising campaigns, Daniel approaches all marketing activity with a holistic approach, considering the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.
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