IBC debrief 2025: Turning industry trends into commercial wins

IBC debrief 2025: Expert insights on the future of media, broadcasting, and technology.

Join us for an exclusive IBC debrief where we will be discussing the key trends, challenges, and opportunities that are shaping the future of media and broadcasting.

We’re excited to introduce our expert guest panel, who are ready to share their perspectives and practical advice.

David Thompson (DPP) will kick things off with insights from the Supplier vs. Demand Report, revealing insights into buyer-supplier dynamics and market trends. He’ll be joined by our expert panel: Kaz Pearman (DCE), Mark Smith (IBC Accelerator), and Rich Welsh (SMPTE), who will share practical ways to tackle market pressures, adapt to evolving technologies, and align services, messaging, and strategy to meet the demands of today’s industry.

A team of Marketing Specialists looking at HubSpot email nurture flows.

Topics we’ll cover:

AI & automation in action
Operational efficiency & cost pressures
Emerging & immersive technologies
People, purpose & sustainability
Evolving monetisation models
Creator-led formats
Cross-vendor collaboration

Your trainer: Dan Jenkins, Commercial Director

Daniel has strong experience of both digital and traditional marketing methods, and specialises in marketing strategy for B2B and B2C brands. Passionate about integrated communications and multi-platform advertising campaigns, he takes a holistic approach to all marketing activity and will consider the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.