Mapping the ‘Search Everywhere’ customer journey
Want to understand how your customers discover, research and choose brands across today’s search landscape?
The search landscape has changed. Customers now explore brands across multiple platforms, including search engines, social media, AI tools, marketplaces and review sites.
This is known as Search Everywhere. It means your audience is forming opinions, researching solutions and discovering brands long before they ever reach your website.
Join us for this practical session which unpacks the modern customer journey. You’ll learn how to map your audience’s discovery journey and position your brand where it matters most.
Key takeaways:
- What ‘Search Everywhere’ means and why it’s reshaping digital marketing
- How customer journeys now span across search engines, social media, AI and communities
- Where your customers really are online and how different demographics discover brands in different ways
- Mapping discovery, research and decision stages across multiple platforms
- Practical steps to increase visibility, trust and engagement across channels
Your trainer: Steph Pettengell, Digital Marketing Account Manager
With over 6 years’ experience within various client facing roles and a keen interest in digital marketing, Steph kick-started her marketing career in early 2022 by completing her Level 3 Digital Marketing apprenticeship. She has a fascination with strategy and understanding the ‘why?’ since completing her CIM, Introduction to Strategic Marketing course. As well as this, Steph has a degree in Illustration, backed with years of experience within a client project design role, so she enjoys the creativity that comes with marketing.
Get help from a team of experts
Want to find out more about Wagada Digital’s Social media service?
Get in touch with our team of specialists or call 01727 260187.
