Solving PPC data loss with accurate conversion tracking

Solve PPC data loss with accurate conversion tracking that boosts visibility and ensures every conversion is counted.

Are you missing conversions in GA4? Or have you got duplicates pulling into your reports? Inaccurate conversion tracking can throw off your entire reporting, making it difficult to measure campaign performance effectively.

This session will guide you through the best practices for setting up conversion tracking in a way that’s not only effective but also privacy-compliant. We’ll explore strategies that ensure your campaigns run smoothly and your data is reliable.

Key takeaways:

How to identify and troubleshoot tracking drop-offs
Best practices for implementing enhanced conversions and server-side tagging
How to rebuild data visibility in a privacy-compliant manner

Your trainer: Jordan, PPC Specialist

Jordan is our seasoned PPC Specialist, bringing nearly six years of digital marketing experience. With a specific background in PPC advertising, Jordan has a keen eye for detail as well as a deep understanding in campaign management, audience targeting and bid strategies, spanning across marketing platforms such as Google Ads, Bing Ads and Meta Ads.

Our partnership with Wagada Digital is a huge success. They developed an Employer Branding strategy and a brand new bespoke Careers website that perfectly encapsulates B&M Care’s values. Their understanding of who we are as a brand and employer is spot on. Thanks to the new website and the strategy, we have had a significant increase in job applications and filling vacant positions.

Emma Norris, Head of HR, B&M Care