Starting with the basics of AI and how it works, Head of Digital Dee Overfield will take you through a whistle-stop tour of the influence of AI in marketing so far and its incredible impact on businesses large and small – both now and into the future.
From the rise of ChatGPT to the controversy surrounding Microsoft and Google’s forays into the field, we’ll explore the impact this revolutionary machine-learning technology is having on the world of search and marketing, and how this is likely to change the way we do marketing in the future.
Whether you are a business owner, a marketing professional, or simply curious about the potential of AI, this session will equip you with the knowledge and tools needed to harness the power of AI and navigate the road to success while avoiding common pitfalls.
As our Head of Digital and a specialist in search engine optimisation (SEO), Dee makes it her mission to keep on top of ever-changing industry trends, regularly strategising, tweaking, and testing to find the best approach to increasing our clients’ website visibility.
Dee also takes a keen interest in the latest developments in AI, keeping her finger on the pulse to ensure that Wagada Digital is employing the best tools to serve our clients in this fast-changing field.