Employer Branding For Recruitment and Retention

We are in the midst of a ‘recruitment hurricane’.

From furlough, redundancies and The Great Resignation to a cost-of-living crisis and the emergence of a candidate-driven market in 2022, successful recruitment is the number one challenge for a number of growing businesses.

We’ll talk you through how utilising your brand story, you can attract and retain the best possible talent for your business whilst spending your recruitment budget more wisely.

This course is perfect for Marketing or Communications Managers, HR departments or business owners who want to improve their recruitment process and generate positive, long term results from recruitment marketing.

Tzara Spurrier planning client social media management

In this course you will:

Learn what employer branding is and how it can help your business
Discover how your workplace culture can be cultivated and refined to help build your employer brand story
Find out how to develop key marketing messages that will help in generating applications from your target market
Learn from big brands that do recruitment marketing well, and discover what makes candidates really tick
Get insight into the best platforms for your recruitment marketing strategy, and how social media can be the final piece of the puzzle in attracting prospective staff members

Your Trainer: Cheryl Luzet

Cheryl founded Wagada Digital in 2011 with a desire to create the sort of agency that she would have wanted to work with as an in-house marketer.

Transparency, creativity and proactivity are key mantras for everything that we do at Wagada Digital. Data-orientated and strategy-led, Cheryl’s love for the iterative process of testing and refining ensures that we’re always reassessing what we’re doing, how it’s working and that clients are fully informed of the ROI in what we do for them.

We’re different and we’re proud of it. Cheryl chose the name Wagada to reflect that we’re not your run of the mill agency, looking to put profit before everything else.

For Cheryl, Wagada Digital’s people and clients will always come first.