Employer branding to attract and retain top talent

Looking to build an employer brand that attracts top talent and strengthens long-term engagement?

In today’s competitive job market, your employer brand is more than a buzzword, it’s a powerful tool for attracting, engaging, and retaining top-tier talent.

Join us for an insightful session where we explore the strategies, trends, and tools that leading companies are using to build compelling employer brands that stand out.

Key takeaways:

What employer branding really means – and why it matters more than ever
How to craft and communicate a brand that appeals to top talent
Best practices for leveraging social media, careers pages, and employee stories
Data and insights on what candidates are looking for in 2025
How strong branding impacts retention and employee engagement

Your trainer: Prudence Bond, Senior Digital Marketer

Prudence is a creative thinker with artistic ability and commercial acumen. She has professional experience in marketing and branding. Prudence’s skill set spans digital marketing, social media, content creation, SEO, and copywriting. Her artistic background informs her approach to crafting visually engaging and strategically sound campaigns, while her commercial acumen ensures measurable results.

Your trainer: Domenic Edwards, SEO & Content Marketer

As an SEO and Content Marketer, Domenic bridges the gap between content creation and strategy, working on a wide range of projects to boost online performance. With a Master’s degree in Creative Writing, Domenic knows how to craft compelling content that excites, informs, and leads to results.

Our partnership with Wagada Digital is a huge success. They developed an Employer Branding strategy and a brand new bespoke Careers website that perfectly encapsulates B&M Care’s values. Their understanding of who we are as a brand and employer is spot on. Thanks to the new website and the strategy, we have had a significant increase in job applications and filling vacant positions.

Emma Norris, Head of HR, B&M Care