The power of HubSpot lead scoring

Showcasing the best Hubspot tools to make the most of your leads

Are you making the most of your leads? In this session we dive deep into HubSpot’s powerful lead scoring tools and how they can transform your sales and marketing strategy.

Whether you’re new to lead scoring or looking to refine your current process, this session will equip you with the knowledge and best practices you need to prioritise leads, personalise outreach, and accelerate conversions.

Key takeaways:

What lead scoring is – and why it matters
How to set up and customise lead scoring in HubSpot
Real-world examples of effective lead scoring models
Tips to align marketing and sales for better results
Common mistakes to avoid and how to fix them

Your trainer: James Grisley, Marketing and HubSpot Specialist

James works across marketing operations, CRM optimisation, and HubSpot implementation. He supports clients with automation, data structure, lead management, and reporting that improves visibility across the funnel. With an analytical mindset and a practical approach, he brings clarity and insight to a wide range of marketing activities and HubSpot management.

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