Google isn’t the only search bar anymore: Social search

Search has changed to ‘Search Everywhere’, and your strategy needs to keep up.

Your audience now searches for answers across social platforms and discussion forums, and AI tools are pulling those conversations into the results they generate.

In this session, Ellie and Pru will unpack what that means for your brand.

Key takeaways:

Why social media is a search engine in its own right
How platforms like Reddit are influencing AI-generated answers
Practical ways to optimise your social content for AI search visibility

Your trainer: Ellie Wilbraham, Social & Content Manager

As a specialist in social media marketing and paid social media advertising, Ellie runs the social accounts for a variety of clients, as well as handling Wagada Digital’s own social media management. With a deep understanding of the power of social media and how to best use each platform to our advantage, Ellie uses her knowledge and expertise to create social media strategies that deliver on brand visibility, audience engagement and conversions, bringing a solid return on investment to our clients.

Your trainer: Prudence Bond, Senior Digital Marketer

With a First Class degree in Photography and a distinction in Digital Marketing Diploma, Prudence is an innovative problem solver and outside of the box thinker who is brimming with ideas. She has professional experience in marketing and branding. Prudence’s skill set spans digital marketing, social media, content creation, SEO, and copywriting.