Why brand sentiment matters more in a zero-click world

Discover how digital PR can support your brand sentiment

As AI continues to reshape how people find information, nearly 60% of searches now end without a click to a website. Instead, users are getting instant answers from AI engines/overviews, and other automated resources.

In this webinar, we’ll dive into why brand sentiment is a crucial ranking factor in building influence. We’ll explore how tactics like digital PR can strengthen your brand sentiment and drive customer loyalty, when clicks are no longer the main metric of success.

Key takeaways:

What brand sentiment means, and why it’s important
How ‘zero-click search’ is changing the digital landscape
The role of digital PR in brand perception
How online trust signals can boost brand sentiment
Practical steps to improve your brand’s visibility and trust in an AI-powered search environment

Your trainer: Daniel Jenkins, Commercial Director

An expert strategist and Commercial Director, Daniel is a Chartered Marketer with a Distinction in Professional Marketing from the Chartered Institute of Marketing. Daniel has strong experience of both digital and traditional marketing methods, and specialises in marketing strategy for B2B and B2C brands.

Your trainer: Charlotte Close, PR Strategist

Charlotte is a PR Strategist here at Wagada Digital, where she leads Digital PR activity and delivers impactful campaigns across our client portfolio. With a sharp eye for newsworthy content and a passion for outreach, she’s always on the lookout for creative ways to build brand visibility and earn high-quality coverage.