The importance of protecting your online reputation and brand image

Protecting your brand reputation is more important than ever before.

With customers searching for opinion pieces and reviews for every online purchase, and with the surge in popularity of social media and review sites such as Trustpilot and Tripadvisor, you need to be able to keep on top of your online brand reputation before it’s too late.

Watch this one hour workshop where we’ll give you unique insight and actionable tips on how to protect your online reputation and brand image. This course is suitable for marketing or communication managers and business owners who want to get a better understanding on how to elevate and enhance their brand’s online reputation.

Topics we’ll cover:

Understand the importance of brand reputation in a digital first world
Get unique insight into how brands go wrong in protecting their public image
Get access to top tips on how to ensure your brand is perceived as trustworthy and authoritative
Leave with actionable tactics to give your brand the best possible chance of a strong online reputation
Understand the value of LinkedIn in presenting you and your brand as a thought leader

Your trainer: Dan, Commercial director

An expert strategist for B2B and B2C brands, Daniel holds a Distinction in Professional Marketing from the Chartered Institute of Marketing and has strong experience of both digital and traditional marketing methods.

Passionate about integrated communications and multi-platform advertising campaigns, Daniel approaches all marketing activity with a holistic approach, considering the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.