How to get marketing and sales working together to generate more leads

What’s the secret behind getting marketing and sales to work together?

In a world where most markets and sectors are fighting for business, you want to get cohesion between your Marketing and Sales divisions to help each function with everything that they do. In this workshop we will show you how to get consistency and reliability when partnering the two to generate new and solid leads without spending a fortune.

Watch ourone-hour workshop where we’ll show you industry leading examples and unique tips and guidance on how to generate more consistent leads. This course is perfect for Marketing or Communication Managers, Sales Managers and business owners who want to improve sales and ROI.

Key takeaways:

Understand the difference between how Marketing and Sales generate leads
See how industry leading companies easily marry the two divisions
Recognise how to align Marketing and Sales together and the key benefits for your business
Learn how to create KPI’s that support both divisions
Develop a better well-rounded buyer persona
Get insight into CRM systems to aid with marketing and sales alignment

Your trainer: Dan, Commercial director

Daniel has strong experience of both digital and traditional marketing methods, and specialises in marketing strategy for B2B and B2C brands. Passionate about integrated communications and multi-platform advertising campaigns, he takes a holistic approach to all marketing activity and will consider the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.