Masterclass: Futureproof data analysis with GA4 event and report creation

Comprehensive insight on how to ensure you are set up for the migration from Universal Analytics to GA4.

A two-hour masterclass, with comprehensive insight on how to ensure you are set up for the migration from Universal Analytics to GA4.

As part of a series of events in the run-up to Google’s migration from Universal Analytics to GA4, we are excited to offer a two-hour masterclass, with comprehensive insight on how to ensure you are set up for the change.

Wagada Digital team in a group shot outside.

Topics we’ll cover:

Key differences between GA4 and GAU
Historic Data and the use of BigQuery
Setup and configuration of GA4 through Google Tag Manager (GTM)
Differences of using GTM with GA4 and Universal Analytics
Configuring events using the GA4 interface VS using Google Tag Manager
Configuring events through GTM, including key sales and marketing KPIs such as email, phone and common form submissions
Configuring events through the interface and how these are used to track conversions
Turning on enhanced measurement events
Setting up cross-domain tracking andUTM tracking
Reporting and funnel views

Your trainer: Emily, Junior account manager

With both in-house and agency marketing experience, Emily has been using GA4 from its infancy to report on SEO, referral and paid traffic performance.

Emily has seen the platform grow since its early development, and has been following its changes closely. She has gained expert knowledge in collecting the data she needs to inform marketing strategies, as well as identifying trends in user behaviour and building customised reports through GA4.

Your trainer: Dan , Head of client services

An expert strategist for B2B and B2C brands, Daniel holds a Distinction in Professional Marketing from the Chartered Institute of Marketing and has strong experience of both digital and traditional marketing methods.

Your trainer: Ursula, Digital Marketer

As a key member of Wagada’s Digital Delivery Team, Ursula is responsible for migrating our clients to GA4. This involves initial set up, configuring the different events available through Google Tag Manager, as well as tracking a range of metrics available on the new platform.

With an in-depth understanding of Google Tag Manager, Ursula has expertise in setting up events to measure the performance of websites that align with stakeholders’ business objectives.