Resources
HubSpot’s annual global conference: UNBOUND 2026 round-up
24 September, 2026
3:00 pm – 3:30 pm
Zoom
The Wagada team are heading to HubSpot’s UNBOUND 2026. Catch the top takeaways in this free webinar. Discover key HubSpot updates, trends, and strategies to power your growth.
IBC 2026 debrief: Actionable insights for sales and marketing
29 September, 2026
10:00 am – 10:30 am
Zoom
Catch the top takeaways from IBC 2026 in this free webinar. Discover key trends, tech innovations, and what’s next for the media and broadcasting industry.
The HubSpot Exchange
15 October, 2026
6:00 pm
Everyman Broadgate, 1 Finsbury Ave, London EC2M 2PF
An event covering what’s new in HubSpot, with clear insights on the latest updates, tools, and platform changes. Plus complimentary food and drinks!
90-day AI marketing roadmap for construction companies
This roadmap breaks activity into three focused phases, helping you understand where buyers find you, strengthen the content and proof that supports sales and connect marketing activity more clearly to enquiries, tenders and pipeline.
Search Everywhere customer journey mapping template
Created by our team of digital marketing specialists, this practical worksheet gives you a clear framework for mapping your customer journey across the Search Everywhere landscape.
PR idea generator
Our free PR idea generator gives you a practical framework for turning early ideas into focused digital PR campaign concepts. It helps you explore the topics your brand can credibly own, spot seasonal opportunities and shape stronger ideas around awareness days, trends, audience needs and data-led hooks.
Dscoop – The New AI Playbook for Marketing and Sales in 2026
Download your copy of the deck and gain access to the slides from Daniel’s talk in Sheffield.
The content multiplier model
Are you finding it challenging to keep up with AI Search? Our free guide, written by our team of SEO experts, will give you all the key considerations for effective optimisation in this new era of AI Search.
LinkedIn is a search engine, and changing how brands get discovered
LinkedIn has always been seen as a social media platform, a professional feed, and a place for thought leadership. However, many now use LinkedIn as a search engine.
How to map out your content plan for AEO (answer engine optimisation)
Struggling to stay consistent on LinkedIn? Join this webinar to learn how to plan content, maximise engagement and grow your network without turning LinkedIn into a full-time job.
Mapping the ‘Search Everywhere’ customer journey
Join us for this webinar where we will unpack how the modern customer journey works across these fragmented touchpoints. You’ll learn how to map your audience’s discovery journey and position your brand where it matters most.
Brand discovery in a Search Everywhere world
Today in this search everywhere landscape, buyers encounter brands long before they’re actively looking for them. Discovery happens passively, repeatedly, and across platforms that do not follow traditional search journeys at all.
Why brand sentiment matters more in a zero-click world
In the zero-click world, users are getting answers directly from AI engines/overviews, meaning website traffic has dipped. In this webinar, we’ll explore how digital PR and trust signals influence brand sentiment and help you stay top-of-mind.
Google isn’t the only search bar anymore: Social search
In this LinkedIn Live, we explore the shift to ‘Search Everywhere’ and what it means for your brand. From social platforms acting as search engines, to Reddit shaping AI-generated answers, we’ll share practical insights to help you stay visible, relevant and ahead of the curve.
AI won’t save your marketing
SEO is changing as Search Everywhere habits become the new normal. Find out how you can make the most of this shift in search behaviour.
The essential employer branding resource hub
Are you finding it difficult to attract and retain the right people in an increasingly competitive talent market? Our free employer branding resources bring together research, templates, and practical insights to help you shape an employer brand that resonates with the people you want to recruit and retain.
What’s new in HubSpot – January 2026
January’s HubSpot updates aren’t flashy on the surface, but they mark an important shift in how the platform expects teams to work. This month is less about launching new features and more about reducing friction.
From SEO to Search Everywhere
SEO is changing as Search Everywhere habits become the new normal. Find out how you can make the most of this shift in search behaviour.
What’s new in HubSpot: November 2025 updates that actually matter
This is the first in a monthly series where Louise translates HubSpot’s product updates into plain language for the people who live in the platform every day.
Solving PPC data loss with accurate conversion tracking
Solve PPC data loss with accurate conversion tracking that boosts visibility and ensures every conversion is counted.
GROW Europe 2025 recap: HubSpot’s Loop approach, Breeze Agents and what it means for you
Louise Mahrra, our new Head of HubSpot & CRM Success, kicks off her new “What’s New in HubSpot” series with insights fresh from HubSpot’s GROW Europe 2025 event in London.
What BrightonSEO 2025 revealed about the future of SEO
The SEO team at Wagada Digital headed down to the south coast in October for BrightonSEO 2025. As you might expect, the rise of AI search dominated most of the […]
IBC debrief 2025: Turning industry trends into commercial wins
Catch up on our IBC Debrief 2025 webinar to explore market shifts, technology innovations, and practical ways to adapt your media strategy for the year ahead.
What is Google’s AI Overview and why it matters for your SEO strategy
Google’s AI Overview is changing search and as a result SEO. Find out how it works and how to stay visible.
The ultimate AI optimisation checklist
Are you finding it challenging to keep up with AI Search? Our free guide, written by our team of SEO experts, will give you all the key considerations for effective optimisation in this new era of AI Search.
Inbound 2025: The most exciting new HubSpot features
As businesses adapt to rapid shifts in marketing and customer experience, HubSpot continues to raise the bar. HubSpot’s new features launched in 2025 are all about empowering teams to work smarter, not harder.
What will AI bring to marketing in 2026 and beyond?
Discover how AI will transform marketing in 2026 and beyond. Explore future trends, tools, and strategies for smarter campaigns.
HubSpot email nurture flows that really work
Watch our 30 minute session where we will dive into five powerful yet underused features of HubSpot that can elevate your marketing and sales efforts in 2025.
Get in shape for 2026 with HubSpot data cleansing
Start 2026 strong with clean HubSpot data. Learn how to declutter your CRM, remove duplicates, and boost performance in this free data cleansing webinar.
What’s next for HubSpot in 2026?
Discover what’s coming to HubSpot in 2026. Get ahead with insights on new features, trends, and strategies.
Employer branding to attract and retain top talent
Learn how to build a strong employer brand to attract top talent, boost retention, and stand out in today’s job market. Free expert-led webinar.
The power of HubSpot lead scoring
Discover how to use HubSpot lead scoring to prioritise leads, boost conversions, and align sales and marketing in this free expert-led webinar.
Mastering social media: steps to build a strategy that drives results
Join Wagada Digital’s Social & Content Manager as she guides you through the essential steps to create a winning social media strategy that engages your audience, strengthens your brand, and drives real business outcomes.
SEO basics: 10 actionable tips to increase site visibility & drive traffic
Watch our one-hour session where we break down 10 essential, easy-to-implement SEO tactics that can have a real impact on your search rankings, visibility, and engagement.
A digital marketing masterclass for brands selling into the care sector
Join us for an insightful session on digital marketing for the care sector, and discover how to build a plan that helps your business stand out and grow in a competitive market.
How to use ChatGPT Responsibly
ChatGPT is revolutionising countless industries. However, do you know the risks? Read more about AI risks and How to Use ChatGPT responsibly.
Top 5 underused HubSpot features 2025
Watch our 30 minute session where we will dive into five powerful yet underused features of HubSpot that can elevate your marketing and sales efforts in 2025.
Developing a killer content strategy for your B2B business in 2025
In this one-hour webinar hosted by Wagada Digital’s Content Specialist and Digital Marketing Manager, Emily Redman, you’ll discover the building blocks of a killer content strategy.
AI marketing tools showcase: Boost productivity, creativity & sales
Maximise your website’s potential. Discover powerful design and branding strategies for your website in 2025.
Print and digital marketing: How to drive leads with integrated marketing strategies
In this one-hour webinar co-hosted by Wagada Digital and Precision Proco, both companies come together to share their specialised knowledge on how to effectively harness digital marketing to drive leads within the print industry.
Using AI in marketing as an extension of your team
Find out how you can make the most out of artificial intelligence, as an extension of your marketing team.
Maximising your website’s potential: powerful design and branding strategies for 2025.
Watch our one hour session where we give insights on how to ensure it looks, feels, and performs perfectly can make all the difference in driving growth and standing out in competitive markets.
Empower Your Team for HubSpot Success
Discover how to captivate your audience, generate meaningful engagement, and achieve remarkable results in the ever-evolving world of social media marketing.
How to prompt Midjourney effectively
Discover how image AI can be used in Marketing effectively and how to promt Midjourney correctly to bring your imaginations to life.
Hertsmere Borough Council AI Workshop
Packed with practical AI insights and knowledge designed to give you the confidence to integrate this rapidly evolving technology into your business.
How to prompt ChatGPT effectively
Want to learn how to prompt ChatGPT? Discover our expertly crafted 6-step prompt template – designed to help you get clear, high-quality responses every time.
How to map AI use cases for your role or business
Wondering how you map AI use cases in your business? To help you on your AI journey, we’ve created a free AI use case mapping template to guide you through the process step by step.
Making HubSpot your all-in-one marketing solution
Watch our 30 minute session where we’ll show you an overview of features, tools, and integrations to help marketers manage all aspects of one platform.
The future of AI in marketing: transforming your business
As Artificial Intelligence (AI) continues to revolutionise industries, you may be wondering how this will affect your business marketing and whether you should strive to incorporate this exciting technology. AI-driven […]
How to leverage your HubSpot reports for valuable insights in 2025
We’ll show you how you can bring all the data together by leveraging canned, custom and AI generated reports. Ensuring that 2025 is the year you finally get the insights your business has been crying out for.
Demystifying SEO to transform your website success
Join Emily as she breaks down the fundamentals of SEO and best practices to improve your website’s visibility on search engines to attract more organic traffic.
How to increase revenue and attract top talent in the care sector
With current economic pressures, the care sector faces unique challenges that require innovative solutions. This webinar offers practical knowledge and actionable insights designed specifically for those navigating the complexities of the care industry.
How to use AI in marketing: de-mystifying the powerful tool
Artificial Intelligence (AI) is transforming marketing in profound ways, empowering businesses to connect with their audience more effectively, optimise campaigns and drive growth. It is clear that businesses embracing AI […]
Your blueprint to social media success in 2025
Watch this valuable webinar to provide you with the insights and tools you need to stay ahead in the ever-evolving world of social media.
The best AI tools for social media in 2024
With millions of posts, likes, comments and shares happening every minute, managing social media accounts manually is becoming more complex. Fortunately, using AI tools for social media management can transform […]
Life’s a breeze: How HubSpot’s AI can transform your business in 2025
Join Wagada Digital’s as we demonstrate the unwavering power of HubSpot AI and how Breeze can help transform your sales and marketing. Watch now to maximise your potential!
Expert techniques for running successful Google Ads campaigns
Join us for a 1-hour webinar where we’ll explore expert tips for running successful Google Ads campaigns.
Effective cyber security content marketing tactics to drive leads and sales
With constant advancements and an ever-evolving threat landscape, standing out in the competitive world of cyber security is crucial. Content marketing is a vital component of any successful digital marketing […]
Jingle all the way with successful Christmas campaign ideas
In this webinar co-hosted by Wagada Digital and eyworks, we explored the critical role that employer branding plays in attracting and retaining top talent in the nursery sector.
IBC review: Key takeaways from 2024
Join Wagada Digital and The Media Collective for a post-IBC 2024 webinar with experts discussing key insights and trends for growth.
10 creative nursery marketing ideas to attract more families
In the competitive world of early years care, standing out to prospective families is crucial for your nursery business’s success. With the right marketing strategies for childcare, you can effectively […]
How to craft a strong employer brand for early years recruitment
In this webinar co-hosted by Wagada Digital and eyworks, we explored the critical role that employer branding plays in attracting and retaining top talent in the nursery sector.
The importance of having a good website in the print industry
In an age of rapid digitalisation, the print industry faces unique challenges and opportunities. To remain competitive, print businesses must embrace digital marketing strategies that enhance their online presence. Central […]
Mastering AI-driven SEO through insights, tools and best practices
Discover how AI is revolutionising the digital landscape and transforming SEO strategies. Gain practical knowledge and actionable insights to stay ahead in the competitive digital space by elevating your SEO strategies with the latest AI innovations.
How AI is shaping the future of broadcasting, media and technology
The integration of Artificial Intelligence (AI) into various industries has evolved from a futuristic idea into an exciting reality that’s transforming the way we work. AI is revolutionising industries across […]
Top social media tips for care homes
From staffing shortages to maintaining high occupancy rates, the care sector faces a number of unique challenges. Social media can be a powerful tool to tackle these issues head-on as […]
How to craft an effective professional services marketing plan
In today’s competitive business environment, having a well crafted professional services marketing plan is crucial for success. Professional services firms, such as legal, accounting, consulting and engineering firms, need to […]
What is motion graphics?
Motion graphics and video are crucial tools for businesses aiming to capture attention and effectively convey their messages. As attention spans shrink and online competition intensifies, incorporating motion graphics and […]
Secrets to a killer social media content machine
Discover how to captivate your audience, generate meaningful engagement, and achieve remarkable results in the ever-evolving world of social media marketing.
Digital PR Unleashed: Building your brand in the digital age
Discover how to captivate your audience, generate meaningful engagement, and achieve remarkable results in the ever-evolving world of social media marketing.
Best website design methods unveiled for 2024
Discover how to captivate your audience, generate meaningful engagement, and achieve remarkable results in the ever-evolving world of social media marketing.
Campaigning with confidence: mastering paid social advertising
Discover how to captivate your audience, generate meaningful engagement, and achieve remarkable results in the ever-evolving world of social media marketing.
What is a T-shaped marketer?
The growth and potential of digital marketing continues to evolve every day. With the introduction of powerful AI tools and new digital tactics, there are huge opportunities with so much […]
Search London – SEO tactics to accelerate growth
Download your copy of the deck and gain access to the slides from Dee’s Search London talk.
Attracting residents and recruiting top talent: A marketing masterclass for the care sector
Watch our webinar, where we run through the art of building a powerful care brand that attracts and retains top talent, while also enhancing your care home’s online visibility.
Top tips on how to market a care home
Marketing in the care sector can feel daunting, especially amid the ongoing cost-of-living crisis. Potential residents and families are needing more information and content to move them to a point […]
AI in Action – Hertfordshire Business Growth Show
Filled with practical AI insights and learning all geared towards giving you the confidence to integrate this fast-moving technology into your business.
HubSpot Vs Salesforce: Which CRM is best for your business?
HubSpot and Salesforce are two of the most recognised customer relationship management (CRM) platforms on the market today. They both offer robust solutions to streamline your marketing automation, sales efforts […]
Digital Marketing Trends 2024: Everything You Need to Know
As digital marketers, we often find ourselves gazing into the crystal ball of the future to keep a watchful eye on emerging innovations and ever-evolving consumer trends. Despite the industry […]
A guide to digital strategy in the SaaS sector
This guide is designed to break down the ins and outs of digital marketing for the SaaS sector.
Must-have skills of a successful Social Media Manager
With the right skills, social media can transform your business
Fully Prepare for the UA to GA4 Migration: Webinar
Watch our webinar, where we run through the new GA4 update and provide insights on how to make the most of it for your business.
‘Outside the box’ social media tactics to help your brand stand out
Discover how to captivate your audience, generate meaningful engagement, and achieve remarkable results in the ever-evolving world of social media marketing.
How to develop a social media advertising strategy that generates a ROI
Learn how to develop an effective social media advertising strategy and better attribute success.
Employer Branding For Recruitment and Retention
Find out how to make your business stand out to potential talent admist the emergence of a candidate-driven market.
Cookies Are Still Dead – Planning Your Paid Social Media Strategy, One Year On
Watch our webinar to find out key updates in the social media advertising landscape, as well as tactics and actions that can help elevate your Facebook and Instagram advertising.
Creating and Updating Your Marketing Strategy – Plan to Grow in 2022
Find out how to create an effective marketing strategy that generates an ROI for your business.
How HubSpot Can Help You Develop a Sales Funnel That Actually Works
Find out how HubSpot can help elevate your email marketing campaigns Q and A session with HubSpot partners, ready to help you on your HubSpot journey
The Importance of Protecting Your Online Reputation and Brand Image
Discover unique insight and actionable tips on how to protect your online reputation and brand image.
How to Elevate Your Website User Experience to Maximise on Conversions
Learn practical techniques and actionable insights to optimise your website’s UX and maximise conversions.
Black Friday Alternatives and Effective Christmas Campaign Webinar
Watch our webinar to improve your sales and add unique holiday campaigns to your end-of-year strategy.
How to increase leads and revenue in the telecoms sector
Join us for a one-hour webinar, where we will take a deep dive into the tactics and actions designed to take your digital marketing up a level in 2024 and beyond.
A guide to digital strategy in the care sector
This guide is designed to break down the ins and outs of digital marketing for the care sector.
A Guide to Digital Strategy in the Telecoms Sector
With automation and efficiency at the forefront of marketers’ minds, we’ll talk you through how you can utilise HubSpot to generate high quality, inbound leads for your business.
Your gateway into the marketing world: Is a digital marketing apprenticeship worth it?
Marketing apprenticeships are rapidly becoming a popular choice for skill building and professional growth, offering practical learning pathways that extend beyond traditional trades. But is a digital marketing apprenticeship worth […]
We’re Finalists for Best Small SEO Agency and Best Small Integrated Agency at the UK Search Awards 2023!
We’re delighted to announce Wagada Digital has been shortlisted as finalists for not one, but two awards at the upcoming 2023 UK Search Awards! These nominations are a testament to […]
HubSpot Partner onboarding vs direct HubSpot onboarding: which should you choose?
If your company has recently decided to move forward with HubSpot to grow your business, congratulations! Your investment in HubSpot will make a real and significant difference to your operations […]
Dscoop – Embracing the Power of AI in Marketing
Download your copy of the deck and gain access to the slides from Daniel’s talk in Sheffield.
The Importance of Local SEO and How to Increase Visibility in Your Region
Join us for a two-hour workshop, where we will run through the benefits of Local SEO and how it can sky-rocket your business if done correctly.
How to Adopt a Successful Digital PR Strategy to Increase Brand Exposure
We will be unpacking the steps required to execute a successful Digital PR campaign, including how to formulate a strategy that delivers real impact and increases brand exposure in today’s noisy digital environment.
TikTok SEO: is social media search the new Google?
GenZ-ers are ditching Google and staying within TikTok to search for what they want. Discover how to capitalise on the trend with TikTok SEO. Learn more.
We’re UK Agency Awards 2023 Finalists!
That’s right… Wagada Digital has been shortlisted as Digital Agency of the Year (small business) for the UK Agency Awards 2023! Woohoo! Being recognised as finalists in such a prestigious event speaks volumes about the hard work, passion, and creativity that every single member of our team has poured into the great work we do for our clients.
The top five benefits of HubSpot for effective digital marketing
As a unified solution for marketing, sales and customer service, HubSpot is an all-round useful business tool. But what are the benefits of HubSpot in marketing specifically? In this blog […]
How to Increase Online Lead Generation for Cyber & Tech Companies
Learn how you can use SEO, content creation and employer branding to build trust with your target audience and convert leads.
How to Set SMART Business Objectives and Achieve Them
We will show you how to set clear business objectives and align your marketing efforts to stay ahead of the competition.
How to Tackle the Recruitment Crisis with Employer Branding
Learn how utilising your brand story can help to attract and retain the best possible talent, whilst spending your recruitment budget more wisely.
Leveraging HubSpot SMART Content to Create Personalised Emails that Convert
We will showcase how you can leverage HubSpot’s Smart Content feature to cut through the noise and create effective, tailored, email marketing campaigns in just a few clicks.
An introduction to AI in marketing: Webinar and panel discussion
We will take you through a whistle-stop tour of the influence of AI in marketing so far and its incredible impact on businesses large and small – both now and into the future.
How to Create an Award Winning Entry for Your Business
We’ll talk you through the do’s and don’ts of awards submissions, how to get the right balance of quality and quantity, as well as some top tips and blue sky thinking that will enable you to bag the coveted prize in your local, regional or national awards submission.
Boosting Your Content Marketing – Tactics That Aren’t Just Write a Blog
We will give you unique insight into the real value of good content, and how your business can better serve your target market with high-quality online collateral.
How to Get the Most Out of Your Social Media Strategy in 2023
This training video will provide you with the tools you need to develop an effective social media strategy that reaches your target audience, captivates their attention and generates results.
Amplify Your Inbound Marketing Potential With HubSpot
With automation and efficiency at the forefront of marketers’ minds, we’ll talk you through how you can utilise HubSpot to generate high quality, inbound leads for your business.
Multimodal AI: what is it, why is everyone talking about it, and how will it change the world of marketing?
The big news in artificial intelligence this week is the release of GPT-4, an upgrade to the technology behind ChatGPT and other tools. One of the exciting things about this […]
What is ChatGPT? All you need to know about the world’s favourite AI chatbot
It’s the buzzword of the moment, the big new invention that everyone’s talking about. So what exactly is ChatGPT, where did it come from, and is it set to take […]
The future of AI in marketing
With the rise of ChatGPT and other artificial intelligence tools, AI in marketing is having what you might call a ‘moment’. And following Google’s recent announcement of a new AI-powered […]
Hot Valentine’s Day SEO Tips 2023
It’s that time of year again. We’re all feeling the love – 76% of us Brits to be exact. However, you’ll find me amongst the 24% of sorry people, but that’s […]
Must-have skills of a successful Social Media Manager
Getting traction and engagement in the noisy world of social media is hard – you have to be strategic and organised, creative and analytical. You need to know your audience inside out, and the content that resonates with them. Download our guide and discover the essential skills to look for in your next hire.
FREE Social Media Strategy Template
Want to enhance your presence online, gain more leads, and generate more sales? Simply download our free Social Media Strategy Template and complete the step-by-step exercises within it to take your business to the next level.
Social media trends for 2023
By now it’s clear just how quickly the social media landscape can change. From new platforms like BeReal to Elon Musk’s continuing chaos on Twitter, it’s hard to stay on […]
Wagada Digital got Gin and Jazzy…
Our finest St Albans SEO experts put on their Wagada aprons, collected their mixers and gathered their bottles of Wagada Towers gin, ready to sell at the St Albans October […]
4 Trends in digital marketing for tech companies
New digital marketing innovations are emerging faster than ever. From TikTok marketing to 360 videos and data modeling with artificial intelligence, knowing which trends in digital marketing are the right […]
BeReal for brands: how to use the new social media app in your marketing strategy
As users tire of seeing people’s lives through filtered highlight reels, BeReal offers an antidote that promotes authenticity. One of the fastest growing social media apps today, BeReal offers an […]
Marketing trends 2023: 5 digital marketing tactics you need to know
With 2023 on the horizon, it’s time to start thinking about the latest marketing trends and what you need to know. When considering the cost of living crisis in the […]
Masterclass: Futureproof data analysis with GA4 event and report creation
Join us for a two-hour workshop, where we will run through the benefits of Local SEO and how it can sky-rocket your business if done correctly.
Keeping the team and our clients in high spirits: Our new Wagada Towers gin
At Wagada, we have two main passions: digital marketing and gin. For those that enjoy a glass, post-work drinks on a Friday usually feature a Gordon’s (or two) across the […]
Capturing conversions: 5 key steps to an effective tech company website
Talking to the IT industry about websites feels a little like teaching your grandma to suck eggs. After all, digital technology is your day-to-day. But while you probably have the […]
How to advertise your brand on TikTok: A guide to using TikTok Ads
For a social media platform that’s only been live since 2017, TikTok has been making quite a stir. This year (2022), the platform has 1 billion monthly active users, with […]
Top 5 digital marketing metrics to track in Google Analytics 4
Slowly (but surely), Google Analytics Universal will be replaced by Google’s latest analytics platform: GA4. With just over one year until GA Universal stops collecting new data, it’s almost time […]
TikTok tips: 5 steps to a successful Tiktok marketing strategy
With new users joining every second, viral video-sharing app TikTok could be a valuable addition to your social media strategy. Want to connect with your audience by advertising on TikTok? […]
Why are brand guidelines crucial for your business?
Brand guidelines are at the heart of a brand strategy. By having a clear understanding of how your brand should look, feel and sound – you and your team will […]
Changes in consumer behaviour: What marketers need to look out for in 2022
So, here we are in 2022. And as we come out the other side of Covid restrictions, industry data indicates that some consumer habits are distinctly different from pre-pandemic times. […]
What it’s like having Wagada as your SEO partner
We often shout about our client successes here at Wagada – how our SEO expertise has led to a dramatic rise in search traffic, or how a marketing strategy has […]
Aligning sales & marketing teams using HubSpot
Watch our two-hour session where we’ll share industry leading examples, unique tips and practical guidance on how you can use HubSpot to reduce friction across your teams and processes.
What are the key job roles in digital marketing?
Digital marketing is a thriving industry that is constantly growing and adapting to keep up with the demands of modern marketing. As marketing moves further away from traditional methods towards […]
Working in digital – should I go agency or client-side?
The ultimate decision in digital marketing – to work within an agency or to work in-house? Both options offer a variety of opportunities, but which suits you best? Let us […]
How to find your ideal job in digital marketing
Whether you have years of experience in a digital marketing specialism or are about to embark on a brand new career, your dream digital role could become a reality if […]
Top 10 tips to prepare for a digital marketing interview
Preparing to interview for your dream digital role? Interview etiquette is everything! Here are our top digital marketing interview tips. 1. Do your research! What’s that old saying, fail to […]
Is recruitment marketing the responsibility of marketing or HR?
Recruitment Marketing is your reputation among your workforce and your employees’ perception of you as an employer. In recent years, it has become more important and studies suggest that it […]
Cookies are dead – how to boss your social media ads post-iOS 14
Marketing with cookies is changing Cookies have been a fundamental tool for marketers for years. So much so, that digital marketers have become reliant on them, not only from a […]
How to get marketing and sales working together to generate more leads
Watch this informative webinar where we show you industry leading examples and unique tips and guidance on how to generate more consistent leads.
How to save time scheduling social media posts using HubSpot
Instagram, TikTok, Twitter, Facebook… keeping up with social media can seem like a never-ending task. The good news: if you feel like you’re spending all your time posting new content and replying to comments, there is […]
Wagada win two Inspiring Herts Awards
Wagada have won two Inspiring Herts Awards and were highly commended for a third at this year’s Inspiring Herts Awards ceremony which was held on Thursday 9 September. The Awards, […]
Wagada’s Daniel Jenkins will speak at Paid Social Show – part of brightonSEO
Daniel Jenkins, Strategic Marketing Manager at Wagada is one of the speakers at brightonSEO’s Paid Social Show on Wednesday 8 September and 22 September (online only). brightonSEO (brightonseo.com) is one […]
SEO for Shopify – 5 top tips to make it work for you
In need of some SEO tips to make Shopify work for you? We’re here to help you out. Whether you’re new to Shopify and need some help getting to grips […]
Race to Cheltenham for Hope for Tomorrow
The Wagada team is taking on the challenge of running, walking, or cycling the distance between our St Albans and Cheltenham offices. We are raising money for the mobile cancer […]
10 tips to promote your webinar or virtual event
Are you looking for ways to promote your webinar or virtual event? You might have the best online event going but this alone isn’t enough if you can’t attract the […]
What is my LinkedIn score?
Looking to find out more about LinkedIn SSI score? You’ve come to the right place. LinkedIn SSI (Social Selling Index) is an extremely useful but underrated tool found on LinkedIn. […]
The importance of protecting your online reputation and brand image
Watch now to maximise your potential and join us for a one hour workshop where we’ll give you unique insight and actionable tips on how to protect your online reputation and brand image.
B2B marketing tips
A digital marketing strategy is vital for business growth, but knowing where to start can be tricky. Luckily, the Wagada team have come up with some top tips to get […]
Our guide to digital strategy for marketing managers
Whether you are looking for ways to develop your marketing strategy, want to find out the benefits of digital marketing or would like to learn more on how to generate trust with your target audience, […]
My first day at Wagada: starting a new job in lockdown
Like many University graduates, my plans for starting a career were put on hold because of Coronavirus, so when the opportunity to become a Social Media Marketing Assistant at Wagada […]
Google algorithm & SEO updates – what businesses need to know
Google operates by using specific algorithms to rank websites within their search engine. They pride themselves on delivering the best possible results for a query, so they regularly update their algorithms to ensure that […]
Everything you need to know about voice search and what it means for your website
Firstly, what is voice search? Voice search is the action of using conversational speech to ask questions, give commands and also make transactions via compatible devices such as smart speakers […]
How can selling on Amazon help increase business sales?
It started as a niche bookselling business. 25 years later, it’s a corporate giant, counting 86% of Brits among its customers. That’s massive! But despite its superpower status, Amazon is […]
Our top tips when using Instagram for business
With over one billion users, Instagram is one of the most powerful social media tools around today. It offers the opportunity to engage and interact with people through visual content, and […]
Digital marketing trends in 2021: the trends to watch out for
2020 has presented plenty of new challenges to businesses from all different industries and backgrounds. Whilst it’s been a year filled with unprecedented change, this has also given businesses the […]
2020: Wagada’s year in review
As 2020 comes to a close, it’s time for us to reflect on the year and its many highs and lows. Even at the best at times, it’s been a […]
Our favourite digital marketing campaigns of 2020
2020 has brought with it a lot of uncertainty and change, but in doing so, it has also paved the way for great innovation, creativity and growth. Businesses across the […]
Wagada opens second office in Cheltenham
We’re proud to announce the opening of our second UK office, which will be headed up by Daniel Jenkins, our Senior Marketing Strategist, who recently relocated to the Cheltenham area. […]
The 50 best online marketing tools and software for every business and budget
We’ve all heard the phrase; a workman is only as good as his tools. But how do you know if you’re investing in the best online marketing tools that are […]
Wagada Digital Marketing hires four new experts to work across its marketing services
As an ambitious agency, we have our sights set on growth. Bringing in new clients, increasing scope with current ones and hiring new team members to support the award-winning work […]
Designing a business development strategy for your company
Every business has plans for growth. Bringing in new clients, scaling up the work of existing ones and taking on new staff to fulfil demands. But how do you go […]
Black Friday marketing ideas: quick tips and tricks to prepare your website
As a direct result of COVID-19, consumer behaviour has seen dramatic changes, including a significant increase in online shopping. With Black Friday fast approaching on the 27th November, closely followed […]
Spooktacular Halloween marketing campaigns
We’re approaching that time of year when the pumpkins are making an appearance and we’re ready for Halloween! With Black Friday, Cyber Monday and, of course, Christmas on the horizon, […]
Google announces new Google Analytics 4
Last week, Google announced that Google Analytics is receiving a big update, with four new features that are set to help marketers improve ROI and make better data-driven decisions. Introducing ‘Google […]
Wagada Digital marketing agency partners with HubSpot to offer an enhanced, integrated digital marketing solution
At Wagada we are always striving to find new ways to support our clients and bring more innovation and efficiency to the way that we work. Our latest venture of […]
Top tips for planning your Christmas marketing campaign
The countdown to Christmas is on – we know, we can’t believe it either! You may be feeling far from festive, but you can now buy mince pies in the […]
Being direct with your Google Ads search campaigns
In 2019, Google’s advertising revenue was over $116 billion. Why? Because Google Ads convert 50% better than organic search results. On average, the majority of businesses see a 200% return […]
Organic social media for restaurants: your 101 guide
Q: What’s the value of having a social media presence for my restaurant? A: Quite simply, because YOUR customers and potential customers use it. And they use it daily. Still […]
Our favourite lockdown campaigns
It has been a strange couple of months for all businesses, with most marketing departments having to change tactics and business activities to keep connected to their customers. But with […]
Top tips for increasing your social media engagement
Social media is the current ‘must-have’, with nearly 50% of the world’s population following, posting or sharing content from their own channel on at least one platform. But considering the […]
How to select the best keywords for your website
Ask any SEO and they will tell you that keyword research is one of the fundamentals of any online marketing activity. The process of reviewing and identifying opportunities is pivotal […]
Instagram Stories: The perfect ad platform
How often do you find yourself getting frustrated by, and dismissing, adverts? Clicking ‘Skip Ad’ on YouTube, paying for the premium version of apps like Spotify to avoid marketing, exiting […]
Give your website a boost by fixing mixed content
Would you click through to a website after receiving a pop-up message that defines the connection as ‘unsecure’? I’m sure I’m not alone in saying I would feel slightly hesitant… […]
Cutting through the noise: why brands are struggling to be heard in 2020
Content. It’s literally everywhere. Even during lockdown, when consumers the length and breadth of the country had to stay away from bus shelters, motorway billboards and coffee table magazines, the […]
Facebook and Instagram Shops: helping small businesses sell online
According to a 2019 study by GlobalData, more than half of UK consumers are now using online shopping platforms to satisfy their retail therapy needs, with the sector predicted to […]
Why you need keyword research
Why You Need to be doing Keyword Research What have you been Googling the past couple of months? We’re almost certain it’s included topics and phrases you’d never even thought […]
Mental Health Awareness Week 2020
At the start of 2020, none of us could have predicted we’d find ourselves in this situation right now: going on distanced walks, attending Saturday night ‘virtual wine tastings’ from […]
Keeping us all smiling when we need it most
Life is all a little crazy right now. Figuring out our new normal, trying to slot into a daily routine and wondering how stressful our next trip to the supermarket […]
How to create an effective marketing strategy in a crisis
With the recent outbreak of COVID-19 and the continuing development into a global pandemic, it is natural to have concerns about the future of your business. However, as the saying […]
Why Googling yourself does not work
It is easy to pop your business name into Google and judge how visible you are based on what you see in front of you. However, there is a danger […]
The complete guide to creating engaging content for your dental practice
Traditional advertising and marketing in the form of billboards, TV and radio ads or print media is becoming a thing of the past. With the development of the internet and […]
10 dental marketing ideas to grow your practice
The dentist can be a place of dread for many people, children and adults. If you are a new practice or looking to bring in new patients, it can be daunting […]
How to gain positive online reviews for your dental practice
Online reviews are often the first place potential customers will look when searching for a new dental practice. It is easy to advertise your services with a glossy website and […]
Top 5 marketing campaigns of 2019
This year we have been really impressed with some of our favourite brand’s marketing campaigns. So with the end of 2019 in sight, it’s time to take a look at our […]
2019: Our year in review
We have had another fantastic year here at Wagada! With new team members, fresh insights and ambitious clients, we have seen notable client successes, plus a few successes of our […]
Top tips for developing content ideas for your blog
A blog is a key feature of a business’s website and a brilliant way to showcase valuable information that your users will want to read and share. Blogging is also […]
5 reasons you should avoid buying Instagram followers
For many businesses, Instagram is a big part of their social media strategy. However, it can take a lot of work to gain Instagram followers. There are an abundance of […]
How to make the most of seasonal events
Seasons are more than just different times of the year; they’re marketing opportunities that can be utilised to drive a lot of traffic to your website. We recommend incorporating seasonal […]
The ultimate guide to marketing for the dental industry
Creating a strong marketing strategy for your dental practice is important for bringing in new patients and growing your client base, as well as for forming relationships with your current […]
Marketing power words that will increase conversions
In marketing, words really do matter and language can be used to influence purchasing decisions. You only have a small number of characters to use to really sell your business […]
The importance of tone of voice in marketing
Every business should have a brand identity which should be communicated to customers through their marketing. Tone of voice is an important aspect of this brand identity. What is tone […]
10 tips and tools for creating visual content
In today’s world, the rate that content is pushed out at is simply impossible to keep up with. With over 2.5 quintillion bytes of data created each day, and with […]
How digital marketing can get you the leads you need
Referrals allow you to gain new leads to your business via recommendations. This is a great way to drive sales and is a credit to you as a business. However, […]
How to use hashtags to promote your business
What are hashtags? Hashtags are a word or phrase preceded by a hash sign (#), used on social media platforms to identify messages on a specific topic. Hashtags are used […]
5 ways to gain positive reviews online
There are a number of factors that contribute to a customer’s final decision on whether or not to purchase a product or service from a business, and reviews and recommendations […]
How Instagram influencers are changing marketing
An Instagram influencer is an individual with a large following on their Instagram profile. Their huge loyal following across social media means that they are trusted role models to their […]
The ultimate guide to email marketing at Christmas
If you want your Christmas period to be the “most wonderful time of the year” for your business, you’ll need a strong email marketing campaign. According to Monate, email marketing […]
SEO for DuckDuckGo: everything you need to know
Private search engine DuckDuckGo is constantly growing in popularity, and is gradually taking market share from top dog, Google. But what makes it different and how can you optimise your website for it? […]
Long-term vs short-term digital marketing agency contracts
During your search for the right digital marketing agency for your business, you may have discovered that some agencies offer lengthy 9 to 12-month contracts, and others offer short-term contracts. […]
Top tips for creating a social media strategy that stands out
Social media has changed the face of digital marketing in just a few short years. Today, if you don’t have an integrated social media strategy, you could really be missing out on opportunities […]
Digital marketing trends of 2019
The world of digital marketing is an immersive, ever-changing field, with rapid progression in its trends and technology. It’s important for your business to keep up with the times, to […]
The Best Blogger Award 2019
Do you own a business or know someone who does? The Best Business Women Awards is an incredible opportunity to support and raise the profile of industrious, hardworking and inspiring […]
Digital marketing and the AIDA model in 2019
User habits are changing. Voice search is on the rise, screens are getting bigger again and the decision-making process online is becoming more and more involved. The AIDA model is […]
Wagada’s race day round-up
A very Wagada warm-up At Wagada, we are always thinking of new ways to inspire each other and work towards becoming better as a team, always looking to test ourselves […]
Wagada Towers 360 tour: why your business needs a virtual tour
Guest blog written by Jo Hailey, Striking Places. Striking Places have just recently completed a 360 virtual tour of Wagada Towers, to improve our online presence and help customers interact […]
8 SEO metrics you should be tracking
The beauty of SEO – on top of its ability to connect you with an engaged audience – is that you can easily measure and demonstrate its impact. Perhaps there […]
Award-winning tips for writing a blog
This year Wagada are sponsoring the Best Blogger Award at the 2019 Best Business Women Awards (entries are open now and close on Monday 1st July 2019). As it’s a […]
Top 5 link building tips from Brighton SEO 2019
What is link building? Link building is the process of creating connections between websites. Although it plays a large role in SEO, it has also been surrounded by controversy within […]
UnGagged 2019
What better way to kick off April than a trip to one of our favourite conferences! The SEO team took the short journey down to London to attend UnGagged 2019, […]
Online reputation management
In the modern world, there is an ever-increasing reliance on online reviews when looking for a product or service, particularly for the health and dental industries. Whether you are B2B […]
How to improve your food photography
Guest blog written by Rebecca Fennell, Cordon Bleu Chef turned food photographer. The importance of light Whether you are using a DSLR camera or a smart phone camera, light is always […]
A day in the life: digital marketing agency
Passionate. Honest. Flexible. Human. Here at Wagada, we like to incorporate all of these values into our work to ensure that we are successful in what we do whilst also […]
Wagada sponsors the Best Blogger Award at the Best Business Women Awards 2019
The Best Business Women Awards are heading into their fifth year. It’s a time to congratulate and reward all of the wonderfully talented females in business. This year, there are even more […]
Roses are red: Valentine’s PR
With Valentine’s Day just around the corner, the temptation for many PR people, and let’s face it, journalists, to jump on the romantic themed bandwagon might for some be hard […]
The psychological use of colours in marketing
Colour is an emotional cue and can be used when marketing a product or a brand to have a powerful influence on how people think and behave. In a study […]
How to test your website’s site speed
It was one of the hot topics at the latest BrightonSEO conference: how fast your website loads can make a big difference to its search engine performance. Here we’ll explain […]
SEO new year’s resolutions for 2019
Forget “new year, new me” – we much prefer “new year, new SEO strategy”! Check out our top six SEO tips for 2019 and improve your websites ranking, traffic and […]
How can psychological understanding be used in marketing?
The competitive nature of marketing environments in today’s society makes it increasingly important that a company understand their target consumers and the consumer’s values, in order to gain an advantage […]
2018: Our best year yet!
As 2018 draws to a close we’ve taken the time to reflect on what has undoubtedly been our best year yet! From new recruits to new premises and pancake flipping […]
Top 5 marketing campaigns of 2018
With 2018 quickly coming to an end and with the New Year just around the corner, it’s time to reflect on the past twelve months in the advertising and marketing […]
How to maximise your social media presence at Christmas
The Christmas season is well underway and what better time to start making your social media feeds more festive! Many businesses are rolling out their Christmas campaigns, meaning users are […]
UK Search Award WINNERS!
We are absolutely delighted to have won a UK Search Award! Our hard work for client, Allon Barsam, has been recognised at this year’s awards, in the ‘best use of […]
How to maximise your brand’s online exposure for Black Friday 2018
This Black Friday is set to be the biggest yet, with Amazon already offering huge discounts off top technology products including the Kindle, Echo and Fire TV Stick. With high […]
Designing an SEO-friendly website
To achieve the best rankings for your website, it is important to make sure of a few key things. From optimising your content and altering URLs to using Google Analytics […]
Preparing your website for the holidays
Black Friday is just around the corner! If you’re an online retailer, a big slice of your profits probably depend on trade at this time of year, so it’s really […]
Moving office – the essential guide
We think there are four important elements to ensuring that any potential office move progresses smoothly: communication, planning, planning and more planning! As you get underway with your planning, take […]
Getting the most from entering business awards
To succeed in a busy and competitive business environment you need to vocalise your successes, and make your business stand out from the rest. Entering awards can be a great […]
3 things we learnt at BrightonSEO
Search is a fast-moving field that’s always changing, and at Wagada, we are always looking to build on our award-winning expertise and we never stop learning. So, we were excited […]
How to assess the quality of a link
Since businesses began optimising their websites for the search engines link building has been a key strategy employed by SEO’s to help sites move up the rankings. However the way […]
The importance of branding on social media
Social media is a powerful tool and one which can make or break a business of any size. We’ve all seen those brilliant posts which have gone viral and the […]
All you need to know about Facebook ads in a post-Cambridge Analytica world
Earlier this year the social media giant Facebook was rocked by a scandal involving a voter profiling company ‘Cambridge Analytica’ who, it was discovered, were able to access the data […]
Wagada finalists at St Albans Chamber of Commerce Community Business Awards 2018
Wagada is delighted to be nominated as finalists in three categories at this year’s St Albans Chamber of Commerce Community Business Awards. The annual Community Business Awards recognise the excellent […]
Off site SEO and why it can help your website
When we talk about optimising your website for the search engines most business owners would naturally assume that they should spend the majority of their time focusing on their own […]
Are you optimised for local search?
At Wagada HQ, our award-winning team pride themselves on being at the forefront of knowledge in the SEO industry. We’ve always got our ear to the ground to find out […]
What to include when building a landing page
If you are running an online advertising campaign, whether it’s via AdWords or social media, you will need to include a link to direct people to your website. When you […]
How to improve your Google Ads quality score
A Google Ads campaign is the ideal way to help you boost the number of customers visiting your website. It can often be used successfully as a quick win when […]
How to kickstart your PR by using images, infographics and wordclouds
You’ve probably heard the expression that a picture is worth a thousand words, and in fact this is never truer than in the world of PR and marketing. If you […]
5 ways to make sure that your email campaign hits the target
Email campaigns are a popular way to reach your customers directly, quickly and in a cost effective manner. When they are done well they can yield great results and increase […]
The Google algorithm update – what businesses need to know
As you may be aware, Google operates by using specific algorithms to rank websites within their search engine. These algorithms take many different factors into account which help Google to […]
New Commercial Director appointed
Wagada, the boutique digital marketing agency based in St Albans, is delighted to announce the appointment of a new Commercial Director, Nick Silverstone. Nick joins at a time of rapid […]
Local media and why it still matters
As a business operating in the digital age you may be forgiven for thinking that the majority of your marketing strategy should be focused on optimising your site for search […]
Mobile-first is here….is your website ready?
As you probably know by now, SEO is an ever-changing landscape and one in which it pays to be ahead of the game. That’s why we thought we’d share some […]
Effective marketing: 6 reasons why a strong brand identity is so important
This is a guest blog by Aarti Parmar. Great brands make it look so simple. In all their marketing activity they somehow manage to instantly convey the very essence of […]
How social media can make a big impact for your small business
Every small business owner knows that social media is an essential way of boosting their online presence. However it’s precisely because it is so popular that it can be a […]
How PR can help boost your SEO
Lots of businesses often take the view that Public Relations and Search Engine Optimisation are two very separate strands of your marketing approach which don’t necessarily have any relevance to […]
Wagada sponsor Best New Business Award 2018
Wagada is delighted to be sponsoring the Best New Business Award as part of this year’s Best Business Women Awards, which launched just over a week ago. Cheryl Luzet, Managing […]
How to make the most of Twitter Hours
Whether you are a big fan of Twitter and are a regular tweeter, or you feel rather nervous about entering the Twittersphere, the fact is that if you have a […]
The General Data Protection Regulations – what marketers need to know
As a business owner you will hold and have access to a range of data about your clients. Most respectable and ethical marketers will already be very aware of the […]
Linkless mentions: how link building has moved on
To serve up the best and most relevant results for the billions of searches that take place every day, Google, Bing and the rest are constantly on their toes. Honing […]
What a digital marketing agency can offer your small business
In 2020, we saw a shift in the importance of digital marketing and some companies scrambled to adapt, enhance or even establish their presence online for the first time. For some, […]
How to make sure your website copy works for mobile users
It is now estimated that more websites are loaded on smartphones than on to desktop computers. Since last year, research has shown that mobile use is increasingly overtaking desktop use, […]
How to ensure your e-commerce platform supports your SEO needs
If you are setting up a website in order to sell your products online, then you’ll probably have spent quite a bit of time researching the pros and cons of […]
How to deal with fake Google reviews
Getting a great review is brilliant for your business. Nowadays, more and more people are looking for word of mouth recommendations for businesses, and potential customers will often spend a […]
Guest blogging – what it is, why you should do it, and how to go about it!
If you have your website up and running, the chances are that you already have a blog included on it. Blogs are brilliant for keeping your content up to date […]
How to curate your social media pages
If you want your business to be seen online then it’s vital that you set yourself up on the key social media channels such as Facebook, Twitter, Instagram and LinkedIn. […]
A guide to SEO for small businesses
If you run a small business then you will probably be aware that you face some very specific challenges when it comes to getting your website ranking well in the […]
Creating video content for your website – why it is so important, and how you can get it right!
Over the last few years, we have seen a real growth in businesses using video content on their website. As the online world grows and changes, it’s important to keep […]
SEO considerations when creating or re-designing your website
If you’ve been planning a re-design of your website, or if you are just starting out and are designing your very first business website, you’ll have a lot to think […]
Why SEO is not always easy
They say that the best things come to those who wait – and this is certainly the case when you are attempting to help your website move up to a […]
Competitor analysis for digital marketers
If you run a small business, one thing that you know for certain is that you will always need to keep a close eye on what your competitors are up […]
How to boost your Twitter ranking on Google
Essentially, boosting your Twitter ranking means getting your Twitter account to feature in organic search result pages (SERPs). This, in turn, will help your website and its content get found. […]
Creating a stellar SEO strategy for your business in 2017
As a business, you’re probably already aware of the importance of optimising your website for the search engines. Allowing search engines such as Google to find your site and to […]
Our top tips when using Instagram for business
With over 500 million users, Instagram is one of the most powerful social media tools around today. It offers the opportunity to engage and interact with people in a very […]
Top 5 digital marketing trends of 2016
Happy New Year everyone! 2016 was an amazing year for all of us at Wagada HQ and we’re determined that 2017 is going to be just as brilliant. We’re always […]
What is social authority and how can you get it?
Have you ever found yourself wondering how social media can help to increase brand awareness and rapport amongst your target audience? If so, you’ve probably looked at aspects such as […]
How quality content can improve your search engine ranking
Working in the search engine optimisation industry we know that great content can really add value to your website. Therefore it was really interesting to read that a recent SearchMetric […]
Why conversion rate optimisation is important for SEO
When it comes to optimising a site, it’s easy to focus on earning more traffic and gaining ranking success. For any business, it’s clearly beneficial to have more visitors to […]
Clean up your site for SEO success
One mistake that many people make is believing that the Search Engine Optimisation for their webpage is static. So, they build a fantastic website with great usability and then optimise […]
Why your Google Business pages might be playing ‘possum’
Due to the way that Google alters how it works behind the scenes, SEO practices must constantly change and evolve to keep up. Unlike most technological updates and innovations from […]
How do successful businesses get links to their websites?
If you are familiar with optimising your website to gain a high ranking in the search engines, then you will know that a great way to encourage Google to view […]
A beginner’s guide to vlogging
If you take an interest in the online world and enjoy reading or writing blogs, then you might have noticed that there’s a new kid in town – the vlogger! […]
Can small businesses compete with large brands in SEO?
At Wagada our team are experts at working with small businesses. We’re passionate about helping them to build their brand and increase their website traffic through high quality search engine […]
Is click through rate a ranking signal?
When deciding where to position a site in their search engine rankings, Google uses a number of complicated algorithms to determine how to award the places. Usability, high-quality links and […]
Wagada awards roundup plus… Wagada’s 9 reasons why entering business awards is a good idea
Here at Wagada HQ, we’ve been really busy this quarter, attending a number of exciting and high-profile business awards. Some were specific to the local Hertfordshire business community, whilst others […]
Using an event calendar to help plan your social media
When you are using Twitter or Facebook to help support your business your aim will be to get your posts seen, liked, shared and engaged with by as many people […]
What is the ideal length of web content for SEO?
If you are planning on helping your website move to the top of the search engine rankings then you will always be told that content is a vital factor in […]
Wagada named as finalists in the Best Business Women Awards 2016
Well 2016 seems to have flown by and we can’t believe that we’re now into the last quarter of the year. But we’re pleased to report that things are certainly […]
How to use compelling images to complement your blog posts
As you know at Wagada we love content and believe that it is key to creating a fabulous website that your customers will want to visit, buy from and share […]
Wagada are supporting National Work Life Week 2016!
When Wagada was set up, one of the key founding principles was that the staff here would be able to have a great work-life balance. We really believe that the […]
Working Mums Awards – Wagada make the finalists in two categories!
When you become part of the Wagada team you’ll find a great working environment, dedicated colleagues and the opportunity to keep developing professionally. What you’ll also realise is that […]
Finalists in the St Albans District Chamber of Commerce Business Awards
Wagada have been confirmed as a finalist in the St Albans District Chamber of Commerce Business Awards! It’s been a scorching summer in more ways than one for the team at Wagada. […]
Wagada visits BrightonSEO
When the Wagada team headed down to the south coast on September 2nd for BrightonSEO we were delighted to find that the ethos of learning, sharing ideas and communicating in […]
Wagada nominated for prestigious Mumandworking Awards
As well as being busy helping all of our fabulous clients with their marketing and SEO the Wagada team were also busy celebrating last week too! Yes it was time […]
Does paying for AdWords improve your organic SEO?
At Wagada we are passionate about helping our customers achieve great organic SEO. This means that clients can get high up in the search engines without having to pay Google […]
Wagada are supporting The OLLIE Foundation
At Wagada we are passionate about supporting others and we feel that it is important to give our help and guidance to the not for profit sector within our local […]
Can longer meta descriptions benefit your website?
One of the things that we love about working in SEO is that it always keeps us on our toes! We are always looking out for changes to the way […]
Wagada are proud to support Get Out of the Rut!
As a St Albans based business we’re passionate about getting involved in our local community, bringing small businesses together and making a difference to the lives of people living […]
Using Google Virtual Tours to help promote your business
At Wagada we are really excited about the potential of Google Virtual Tours. Now your customer doesn’t have to leave the comfort of their armchair to visit your shop or […]
How to optimise your LinkedIn profile for the search engines
LinkedIn has become so successful since its launch in 2003 that it now ranks third behind Twitter and Facebook in terms of the number of unique monthly visitors it receives. […]
How Google Product Listing Ads can help boost your sales
Want your products to stand out in a Google search? If you’re selling items online, Google Product Listing Ads let you display eyecatching images that showcase your products, positioned above the […]
Why you should put the user first for SEO
If you are designing your business website and starting to think about how you can make sure that your product ranks highly in the search engines, then one of the […]
How to reduce your bounce rate
The bounce rate from your website is one of the most talked about, but perhaps the least understood, Google Analytics metric. However, understanding your bounce rate and working on factors […]
How to use different broad and narrow keyword and content strategies to optimise your website
When you undertake any keyword analysis for your website it can sometimes appear to be very daunting. You can be faced with a long list of keywords and search terms […]
White Hat vs Black Hat SEO
If you have been investigating the best ways to optimise your site recently you may have come across two rather mysterious terms ‘White Hat SEO’ and ‘Black Hat SEO’. If […]
Wagada – UnGagged!
At Wagada we’re always at the forefront of the SEO business – making sure that we deliver the best possible service to our customers. That’s why Becky and Cheryl are […]
SEO in 2015 – the Wagada round-up of the year so far
One thing that we love about the SEO industry is that it is constantly evolving. There are always new things to learn and different ways to help keep our customers […]
Wagada – Best Business Women Awards Finalists!
The Wagada team was thrilled this week to discover that we had reached the final for two categories in the Best Business Women Awards 2015. It was a really amazing […]
How to make your content go viral
We’ve all heard about that amazing piece of content that went viral online – getting mentions, shares and likes all over the social media world. Sometimes all it takes is […]
Confessions of an AdWords addict
When you launch your business it is vital to make sure that people can find your company when they search online for the product or service that you offer. The […]
How to work with bloggers to get great online PR for your brand
It can often be hard for small companies to get seen online, especially in the hectic world of social media. A great solution and a fantastic way to get your […]
Can YouTube really bring you traffic?
We’ve all heard of the internet phenomenon YouTube. What started off as a way for people to upload their home videos and share them online has now become a big […]
How to run a successful Facebook advertising campaign
Since Facebook launched paid-for and targeted advertising it has become really popular with small businesses. In fact, due to a change in their algorithms, it is now harder for brands […]
Which social media is right for your business?
We all know how important it is for small businesses to get smart about social media. When you set up a company it can be tempting to begin by creating […]
How to create image ads for Google AdWords
With an eye-catching image and a compelling call to action, you can attract clicks from all over the web by advertising on Google’s Display Network. Here’s how it works: you create image ads […]
How to rank well on Amazon
We all know how important Google is for your search engine optimisation but, if you have a product to sell, did you know that setting up your SEO for Amazon […]
Pogo-sticking and SEO
You may think that pogo-sticking is a fun game for children but in the world of SEO the act of pogo-sticking refers to a customer quickly clicking in and out […]
Planning your content strategy for 2015
The start of a new year is always a great time to take a look at your objectives and aims for the coming months. Time spent getting things right now […]
Our #1 top tip to annoy your customers – and 5 reasons why you should stop!
A happy customer leads to a successful business and so of course you want to keep your customers feeling loved and appreciated. In the online world, consumers are getting increasingly […]
Our top tips for scoring success at AdWords for small businesses
If you have a small business then starting to use AdWords can seem like a daunting process. Whilst AdWords is a well-known way of driving business to your website, there is […]
How to rank well in local search in 2015
At Wagada we love working with local businesses, and we understand that small companies want to actively entice local customers to use their service or product. If you are a […]
Content tips to boost your clicks
If you are a regular on Facebook you will probably be familiar with the new viral posts that seem to be appearing everywhere and filling up your news feed. They […]
Introducing Google My Business
As the world’s leading search engine, Google is always evolving, experimenting and aiming to find the best ways for businesses to interact with their users. Although this constant change can […]
Why you need to learn Google Analytics
Building a great website is just the start of your online success story. Once your site is up and running the next step is to make sure that it is […]
The many benefits of organic SEO
What is organic SEO and why do we love it so much at Wagada? Well, organic SEO is all about the natural ways that you can boost your rankings in […]